First, Understand the Company Goals

A presentation at DevRel/Asia by Mary Thengvall

“What is the main goal of a DevRel team?” is a question I’ve heard for years, and every time, the answer starts with “well… it depends!” What if I told you that the main goal of DevRel — no matter what company you’re at — is to support the company’s empowerment of the developer community? From this understanding comes awareness (speaking at conferences or writing up best practices), enablement (getting started guides and tutorials), and engagement (making community members feel welcome and included). From this singular goal, you can more easily see where you fit into the broader tapestry of your company’s goals and objectives for the weeks, months, and years ahead. The end result? A stable Developer Relations team that can easily point to the value they’re bringing to the community as well as the company.



The following resources were mentioned during the presentation or are useful additional information.