A presentation at Web Unleashed in in Toronto, ON, Canada by Matt Hryhorsky
@matt_hy / #ISpeakDesign / matthryhorsky.com
I need 5 volunteers @matt_hy / #ISpeakDesign / matthryhorsky.com
Describe the following visuals with 1 word @matt_hy / #ISpeakDesign / matthryhorsky.com
@matt_hy / #ISpeakDesign / matthryhorsky.com
@matt_hy / #ISpeakDesign / matthryhorsky.com
@matt_hy / #ISpeakDesign / matthryhorsky.com
@matt_hy / #ISpeakDesign / matthryhorsky.com
@matt_hy / #ISpeakDesign / matthryhorsky.com
Thank you! clap! clap! clap! @matt_hy / #ISpeakDesign / matthryhorsky.com
They all described the same thing. @matt_hy / #ISpeakDesign / matthryhorsky.com
But they all used different words. @matt_hy / #ISpeakDesign / matthryhorsky.com
Everybody speaks design. @matt_hy / #ISpeakDesign / matthryhorsky.com
We just speak it differently. @matt_hy / #ISpeakDesign / matthryhorsky.com
Hey, I’m Matt Hryhorsky rye-horse-key @matt_hy @matt_hy / #ISpeakDesign / matthryhorsky.com
2004 2005 2006 @matt_hy 2007 / #ISpeakDesign / matthryhorsky.com
2004 2005 2006 @matt_hy 2007 / #ISpeakDesign / matthryhorsky.com
2004 2005 2006 @matt_hy 2007 / #ISpeakDesign / matthryhorsky.com
2004 2005 2006 2007 R.I.P @matt_hy / #ISpeakDesign / matthryhorsky.com
2004 2005 2006 2007 HEY NEIGHBOUR @matt_hy / #ISpeakDesign / matthryhorsky.com
2004 2005 2006 @matt_hy 2007 / #ISpeakDesign / matthryhorsky.com
“can we make it pop more?” @matt_hy / #ISpeakDesign / matthryhorsky.com
Huh? @matt_hy / #ISpeakDesign / matthryhorsky.com
“it should be more corporate” @matt_hy / #ISpeakDesign / matthryhorsky.com
Say what? @matt_hy / #ISpeakDesign / matthryhorsky.com
“I’m looking for something cleaner” @matt_hy / #ISpeakDesign / matthryhorsky.com
WTF? @matt_hy / #ISpeakDesign / matthryhorsky.com
“can you give me more oomph?” @matt_hy / #ISpeakDesign / matthryhorsky.com
I don’t think I’m legally allowed to… well, this is awkward. @matt_hy / #ISpeakDesign / matthryhorsky.com
Sure! But completely unsure. @matt_hy / #ISpeakDesign / matthryhorsky.com
How many of you enjoy looking like an idiot? @matt_hy / #ISpeakDesign / matthryhorsky.com
Fear. I was terrified @matt_hy / #ISpeakDesign / matthryhorsky.com
Fear. F.O.M.O @matt_hy / #ISpeakDesign / matthryhorsky.com
Fear of looking dumb F.O.L.D @matt_hy / #ISpeakDesign / matthryhorsky.com
Fear of being fired F.O.B.F @matt_hy / #ISpeakDesign / matthryhorsky.com
Fear of letting everyone in on the secret that I didn’t in fact know what they meant when they said the words pop, clean, or corporate. F.O.L.E.I.O.T.S.T.I.D.I.F @matt_hy / #ISpeakDesign / matthryhorsky.com
I felt like an imposter. @matt_hy / #ISpeakDesign / matthryhorsky.com
I wanted to be perfect. @matt_hy / #ISpeakDesign / matthryhorsky.com
Design is Inspiration and magic, right? @matt_hy / #ISpeakDesign / matthryhorsky.com
Wrong. @matt_hy / #ISpeakDesign / matthryhorsky.com
I didn’t know how to be more curious than confident. @matt_hy / #ISpeakDesign / matthryhorsky.com
Affirmations? Why the heck not. @matt_hy / #ISpeakDesign / matthryhorsky.com
All together now… It’s okay to ask why! @matt_hy / #ISpeakDesign / matthryhorsky.com
I’m not being a jerk! @matt_hy / #ISpeakDesign / matthryhorsky.com
My work is not me… @matt_hy / #ISpeakDesign / matthryhorsky.com
And I am not my work! @matt_hy / #ISpeakDesign / matthryhorsky.com
It’s about communication and problem-solving, not self-expression. @matt_hy / #ISpeakDesign / matthryhorsky.com
Toyota’s Five Why’s @matt_hy / #ISpeakDesign / matthryhorsky.com
Taiichi Ohno “the basis of Toyota’s scientific approach . . . by repeating why five times, the nature of the problem as well as its solution becomes clear.” @matt_hy / #ISpeakDesign / matthryhorsky.com
Visual Vaults @matt_hy / #ISpeakDesign / matthryhorsky.com
Beautiful @matt_hy / #ISpeakDesign / matthryhorsky.com
Beautiful @matt_hy / #ISpeakDesign / matthryhorsky.com
Beautiful @matt_hy / #ISpeakDesign / matthryhorsky.com
Beautiful @matt_hy / #ISpeakDesign / matthryhorsky.com
Ira Glass @matt_hy / #ISpeakDesign / matthryhorsky.com
The Gap @matt_hy / #ISpeakDesign / matthryhorsky.com
People that “Get It” @matt_hy / #ISpeakDesign / matthryhorsky.com
Don’t People that “Get It” @matt_hy / #ISpeakDesign / matthryhorsky.com
Design isn’t an elite club. @matt_hy / #ISpeakDesign / matthryhorsky.com
Clients are smart, hard-working experts. @matt_hy / #ISpeakDesign / matthryhorsky.com
Shit Sandwich GOOD SHITTY STUFF GOOD @matt_hy / #ISpeakDesign / matthryhorsky.com
Here’s how to close the gap @matt_hy / #ISpeakDesign / matthryhorsky.com
1 Conversations over Presentations @matt_hy / #ISpeakDesign / matthryhorsky.com
Sharing work isn’t an event. @matt_hy / #ISpeakDesign / matthryhorsky.com
There shouldn’t be any big reveals. @matt_hy / #ISpeakDesign / matthryhorsky.com
It shouldn’t be a surprise. @matt_hy / #ISpeakDesign / matthryhorsky.com
Ta-Da @matt_hy / #ISpeakDesign / matthryhorsky.com
Ah-Ha! @matt_hy / #ISpeakDesign / matthryhorsky.com
2 Set Feedback Expectations @matt_hy / #ISpeakDesign / matthryhorsky.com
Why do we give feedback? @matt_hy / #ISpeakDesign / matthryhorsky.com
Feedback is about working together to widen our collective perspective and to find the best possible solution for the people who are actually going to be using what we’re making. Not for the people around the table @matt_hy / #ISpeakDesign / matthryhorsky.com
You don’t understand me!!! @matt_hy / #ISpeakDesign / matthryhorsky.com
Kid Language @matt_hy / #ISpeakDesign / matthryhorsky.com
Give your team a chance to be successful @matt_hy / #ISpeakDesign / matthryhorsky.com
3 Collaborative Design Discovery @matt_hy / #ISpeakDesign / matthryhorsky.com
@matt_hy / #ISpeakDesign / matthryhorsky.com
@matt_hy / #ISpeakDesign / matthryhorsky.com
Get your stakeholders involved. @matt_hy / #ISpeakDesign / matthryhorsky.com
Create more opportunities for conversation @matt_hy / #ISpeakDesign / matthryhorsky.com
A valued person is less likely to lash out. Give them a voice. Build trust. @matt_hy / #ISpeakDesign / matthryhorsky.com
Close the Gap @matt_hy / #ISpeakDesign / matthryhorsky.com
4 The 20-Second Gut Test @matt_hy / #ISpeakDesign / matthryhorsky.com
Chris Cashdollar Legit name. @matt_hy / #ISpeakDesign / matthryhorsky.com
20 Designs 20 Seconds @matt_hy / #ISpeakDesign / matthryhorsky.com
@matt_hy / #ISpeakDesign / matthryhorsky.com
0 5 @matt_hy / #ISpeakDesign / matthryhorsky.com
0 my eyes whyyyy 5 oh hell yes @matt_hy / #ISpeakDesign / matthryhorsky.com
Discussion FTW @matt_hy / #ISpeakDesign / matthryhorsky.com
“It’s too swoopy.” wut. @matt_hy / #ISpeakDesign / matthryhorsky.com
5 Style Tiles
How many of you present multiple concepts? Hands up! @matt_hy / #ISpeakDesign / matthryhorsky.com
I used to do the same thing. @matt_hy / #ISpeakDesign / matthryhorsky.com
Then this would happen. @matt_hy / #ISpeakDesign / matthryhorsky.com
Face. Meet. Palm. @matt_hy / #ISpeakDesign / matthryhorsky.com
Samantha Warren #thankyou @matt_hy / #ISpeakDesign / matthryhorsky.com
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Visual Inventory Branding Imagery Typographic Samples Key Components Colour Iconography Form/UI Comp Teasers ux design masterclass
Why they work. low-risk conversation @matt_hy / #ISpeakDesign / matthryhorsky.com
Everybody speaks design. @matt_hy / #ISpeakDesign / matthryhorsky.com
Thanks! @matt_hy @matt_hy / #ISpeakDesign / matthryhorsky.com
Fun, corporate, quirky, intense, basic, sexy – these are all words people use when talking about design, but what do they really mean? We tend to think that only designers understand the language of the design, and everyone else is simply uneducated, but Matt would like you to consider that we the design community are the ones who don’t understand. Learn how to transform your client relationships and design presentations by uncovering the secrets to client design language.
The following resources were mentioned during the presentation or are useful additional information.
These are the basis for how we created style tiles at Filament, but as you'll see in the deck, we've significantly expanded them to create better conversations with clients, and create the foundation for solid style guides.
for free. You
can too.