Writing should be a part of every designer’s toolbox. Learning to work with words will help you to improve as a designer and, as a result, lead to happier users and happier clients.
In this short presentation, I explore the art of product storytelling, a critical consideration when selling products online. I explore the role of storytelling – through words (and other media) – and their role in selling both physical and digital products.
A part of my full day workshop on ‘The Craft of Words’ – which focuses on the importance of words in UX and UI design – this is the first of a series of workshop components I’ll be publishing in 2019.