Brand is Product is Marketing is Operations v3

BRAND IS PRODUCT IS MARKETING IS OPERATIONS mynameisjoshsilverman.com/designthinkers @jhsilverman

Brand Product Marketing Operations

Brand Product Marketing Operations

HELLO, I’M JOSH @jhsilverman

Harmony Rhythm Silence Phrases Composition Key @jhsilverman

Harmony Collaboration Rhythm Cadence Silence Whitespace Phrases Gestures Composition Project brief Key Design system @jhsilverman

“The role of a conductor is to enable musicians to be more emotionally expressive, and guide an overall experience” Allegra Martin, PhD Director of College Choirs, College of the Holy Cross Worcester, MA, US @jhsilverman

SC HWADE S I g N 1997–2015 2013– 2019– MAKE BETTER WORK. MAKE WORK BETTER. @jhsilverman

@jhsilverman

SC HWADE S I g N MAKE BETTER WORK. MAKE WORK BETTER. @jhsilverman

TIMES OF DISCORD @jhsilverman

Laurie Voss @seldo The older I get, the more every problem in tech seems to be a matter of getting humans to work together effectively, and not tech itself. 22 Aug 2017 @jhsilverman

BRAND @jhsilverman OR PRODUCT

Communication designer User experience designer VP design Marketing specialist Production designer II Associate creative director Experience architect

Aine Zhou @ZhouAine There are so many disjointed job titles stacked on top of each other. Experience designer. Product Designer. Designer. Art Director. What do they mean? What are the qualities? It seems like the industry is looking for a flying dolphin to do them ALL. 5 Mar 2019 @jhsilverman

PRODUCT @jhsilverman

OPERATIONS? MARKETING? PRODUCT BRAND? DEVELOPMENT? @jhsilverman

@jhsilverman

SIGNS OF (R)EVOLUTION @jhsilverman

BRAND @jhsilverman AND PRODUCT

BRAND @jhsilverman

PRODUCT BRAND @jhsilverman

MARKETING PRODUCT IV BRAND @jhsilverman

OPERATIONS MARKETING PRODUCT IV BRAND @jhsilverman

Parker Henderson @ParkerHendo Product, Engineering, and Design should start on a project at the same time. I WILL die on this hill. 20 Aug 2019 @jhsilverman

SOCIETAL CONTEXT @jhsilverman

“ People now make their own brands – not for a profit, or shareholder value – but for a mission or movement. This shifts power and control to the individual.” Debbie Millman, @debbiemillman Chair, Masters in Branding Program, School of Visual Arts Founder, Design Matters New York, NY, USA @jhsilverman

EVOLUTION STARTS WITH… YOU @jhsilverman

1 LOVE THYSELF @jhsilverman

2 SHARE HOW YOU WORK BEST @jhsilverman

3 BE A MULTIPLIER @jhsilverman

@jhsilverman Source: Tim Brown

@jhsilverman Source: Tim Brown

@jhsilverman

@jhsilverman

4 CULTIVATE A GROWTH MINDSET @jhsilverman

Source: Carol Dweck

Source: @anatinge

5 ELEVATE FEEDBACK & CRITIQUE @jhsilverman

“ Design thinking [without critique] is bullshit.” Natasha Jen Partner, Pentagram New York, NY, USA @jhsilverman

Requesting @jhsilverman

Providing @jhsilverman

Integrating @jhsilverman

6 MAKE YOUR PROCESS VISIBLE @jhsilverman

7 BUILD DIVERSE, INCLUSIVE TEAMS @jhsilverman

@anatinge

• Increased financial returns • Smarter • More innovative • Fun @jhsilverman Source: Harvard Business Review

“ Diversity and design share the purpose of creating for someone else. If you’re creating for only one user, you’re not affecting as much change as you could.” Candi Castleberry Singleton, @candi VP of Diversity Partnership Strategy, Twitter San Francisco, CA, USA @jhsilverman

LET’S DO THIS @jhsilverman

“The performance of a piece of music is not the goal, it’s a vehicle for the audience. Inspiration is the goal.” Edwin Outwater Conductor Chicago, IL, US @jhsilverman

THANK YOU mynameisjoshsilverman.com/designthinkers @jhsilverman