A presentation at Designthinkers Toronto in in Toronto, ON, Canada by Josh Silverman
BRAND IS PRODUCT IS MARKETING IS OPERATIONS mynameisjoshsilverman.com/designthinkers @jhsilverman
Brand Product Marketing Operations
Brand Product Marketing Operations
HELLO, I’M JOSH @jhsilverman
Harmony Rhythm Silence Phrases Composition Key @jhsilverman
Harmony Collaboration Rhythm Cadence Silence Whitespace Phrases Gestures Composition Project brief Key Design system @jhsilverman
“The role of a conductor is to enable musicians to be more emotionally expressive, and guide an overall experience” Allegra Martin, PhD Director of College Choirs, College of the Holy Cross Worcester, MA, US @jhsilverman
SC HWADE S I g N 1997–2015 2013– 2019– MAKE BETTER WORK. MAKE WORK BETTER. @jhsilverman
@jhsilverman
SC HWADE S I g N MAKE BETTER WORK. MAKE WORK BETTER. @jhsilverman
TIMES OF DISCORD @jhsilverman
Laurie Voss @seldo The older I get, the more every problem in tech seems to be a matter of getting humans to work together effectively, and not tech itself. 22 Aug 2017 @jhsilverman
BRAND @jhsilverman OR PRODUCT
Communication designer User experience designer VP design Marketing specialist Production designer II Associate creative director Experience architect
Aine Zhou @ZhouAine There are so many disjointed job titles stacked on top of each other. Experience designer. Product Designer. Designer. Art Director. What do they mean? What are the qualities? It seems like the industry is looking for a flying dolphin to do them ALL. 5 Mar 2019 @jhsilverman
PRODUCT @jhsilverman
OPERATIONS? MARKETING? PRODUCT BRAND? DEVELOPMENT? @jhsilverman
@jhsilverman
SIGNS OF (R)EVOLUTION @jhsilverman
BRAND @jhsilverman AND PRODUCT
BRAND @jhsilverman
PRODUCT BRAND @jhsilverman
MARKETING PRODUCT IV BRAND @jhsilverman
OPERATIONS MARKETING PRODUCT IV BRAND @jhsilverman
Parker Henderson @ParkerHendo Product, Engineering, and Design should start on a project at the same time. I WILL die on this hill. 20 Aug 2019 @jhsilverman
SOCIETAL CONTEXT @jhsilverman
“ People now make their own brands – not for a profit, or shareholder value – but for a mission or movement. This shifts power and control to the individual.” Debbie Millman, @debbiemillman Chair, Masters in Branding Program, School of Visual Arts Founder, Design Matters New York, NY, USA @jhsilverman
EVOLUTION STARTS WITH… YOU @jhsilverman
1 LOVE THYSELF @jhsilverman
2 SHARE HOW YOU WORK BEST @jhsilverman
3 BE A MULTIPLIER @jhsilverman
@jhsilverman Source: Tim Brown
@jhsilverman Source: Tim Brown
@jhsilverman
@jhsilverman
4 CULTIVATE A GROWTH MINDSET @jhsilverman
Source: Carol Dweck
Source: @anatinge
5 ELEVATE FEEDBACK & CRITIQUE @jhsilverman
“ Design thinking [without critique] is bullshit.” Natasha Jen Partner, Pentagram New York, NY, USA @jhsilverman
Requesting @jhsilverman
Providing @jhsilverman
Integrating @jhsilverman
6 MAKE YOUR PROCESS VISIBLE @jhsilverman
7 BUILD DIVERSE, INCLUSIVE TEAMS @jhsilverman
@anatinge
• Increased financial returns • Smarter • More innovative • Fun @jhsilverman Source: Harvard Business Review
“ Diversity and design share the purpose of creating for someone else. If you’re creating for only one user, you’re not affecting as much change as you could.” Candi Castleberry Singleton, @candi VP of Diversity Partnership Strategy, Twitter San Francisco, CA, USA @jhsilverman
LET’S DO THIS @jhsilverman
“The performance of a piece of music is not the goal, it’s a vehicle for the audience. Inspiration is the goal.” Edwin Outwater Conductor Chicago, IL, US @jhsilverman
THANK YOU mynameisjoshsilverman.com/designthinkers @jhsilverman
for free. You
can too.