End Design Revision Hell

A presentation at WordCamp London 2017 in March 2017 in London, UK by Nela Dunato

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End Design Revision Hell NELA DUNATO

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Make it pop!

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THE WORK WE CREATE IS NOT INTENDED FOR THE CLIENTS, BUT THE USERS OF THAT PRODUCT.

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OUR JOB: design a solution that solves the user’s problem & makes the client money

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Where did it go wrong?

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WE’RE NOT DOING CLIENTS, OR OURSELVES A FAVOR BY OFFERING MULTIPLE OPTIONS.

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“What do you like?” IS THE WRONG QUESTION TO ASK.

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MISTAKE #1 We rely on hope

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YOU CAN’T BASE YOUR BUSINESS ON HOPE ALONE.

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EXPLAIN HOW YOUR PROCESS WORKS, AND HOW TO PROVIDE RELEVANT FEEDBACK.

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LEAD YOUR CLIENTS THROUGH YOUR PROCESS SO THEY CAN IMAGINE WHAT IT’S LIKE.

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[WORDPRESS SCREENSHOT?]

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COLLECT INFORMATION IN ADVANCE AND REDUCE THE NEED FOR FEEDBACK.

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MISTAKE #2 We take our experience for granted

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YOU NEED TO BE ABLE TO SUPPORT ALL YOUR DECISIONS WITH SOLID ARGUMENTS THAT MAKE SENSE TO THE CLIENT.

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PRESENT YOUR WORK IN CONTEXT.

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PROVE YOU’RE A PRO AT EVERY STEP.

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GET THE CLIENT TO CONFIRM IN WRITING

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SELL YOUR SOLUTION TO THE CLIENT.

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BE CLEAR FROM THE VERY BEGINNING ABOUT HOW YOU WORK.

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JUST BECAUSE IT’S A STANDARD PRACTICE, IT DOESN’T MEAN IT’S GOOD FOR YOU.

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REGULARLY TEST, ITERATE & IMPROVE YOUR PROCESS.

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neladunato.com hi@neladunato.com @nelchee SLIDES: bit.ly / end revision hell RATE & COMMENT: bit.ly / rate nela 1