A presentation at WordCamp London 2017 in in London, UK by Nela Dunato
End Design Revision Hell NELA DUNATO
Make it pop!
THE WORK WE CREATE IS NOT INTENDED FOR THE CLIENTS, BUT THE USERS OF THAT PRODUCT.
OUR JOB: design a solution that solves the user’s problem & makes the client money
Where did it go wrong?
WE’RE NOT DOING CLIENTS, OR OURSELVES A FAVOR BY OFFERING MULTIPLE OPTIONS.
“What do you like?” IS THE WRONG QUESTION TO ASK.
MISTAKE #1 We rely on hope
YOU CAN’T BASE YOUR BUSINESS ON HOPE ALONE.
EXPLAIN HOW YOUR PROCESS WORKS, AND HOW TO PROVIDE RELEVANT FEEDBACK.
LEAD YOUR CLIENTS THROUGH YOUR PROCESS SO THEY CAN IMAGINE WHAT IT’S LIKE.
[WORDPRESS SCREENSHOT?]
COLLECT INFORMATION IN ADVANCE AND REDUCE THE NEED FOR FEEDBACK.
MISTAKE #2 We take our experience for granted
YOU NEED TO BE ABLE TO SUPPORT ALL YOUR DECISIONS WITH SOLID ARGUMENTS THAT MAKE SENSE TO THE CLIENT.
PRESENT YOUR WORK IN CONTEXT.
PROVE YOU’RE A PRO AT EVERY STEP.
GET THE CLIENT TO CONFIRM IN WRITING
SELL YOUR SOLUTION TO THE CLIENT.
BE CLEAR FROM THE VERY BEGINNING ABOUT HOW YOU WORK.
JUST BECAUSE IT’S A STANDARD PRACTICE, IT DOESN’T MEAN IT’S GOOD FOR YOU.
REGULARLY TEST, ITERATE & IMPROVE YOUR PROCESS.
neladunato.com hi@neladunato.com @nelchee SLIDES: bit.ly / end revision hell RATE & COMMENT: bit.ly / rate nela 1
Design is easy to see, and this makes it an easy target to shoot down by anyone and everyone. Bad design process leads to many problems, such as matters of personal taste determining the outcome of the project, and endless revisions that postpone the website launch date. In this presentation you’ll learn the two biggest mistakes designers and other professionals make in their process, and how to fix them so your design concepts get accepted faster.
for free. You
can too.