Context is King – Crafting Smarter, Adaptive Digital Products Today

A presentation at UX Scotland 2016 in in Edinburgh, UK by Nick van der Linde

This talk elaborates on an increasingly relevant–yet often overlooked–part of digital product design: context.

Now that our industry has (mostly) mastered responsive design, our next challenge as practitioners is developing smarter products that utilise device sensors, data, and customer behaviour to create a more seamless, efficient and successful user experience.

Drawing from a variety of best (and worst) practices, the talk will elaborate on different flavours of context, offer design principles, and provide a hands-on approach for creating “context-aware” products.

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