Media Planning and Buying Agency in Dubai | Performena PDF 3

Programmatic Advertising Agency | Performena PDF 3

Programmatic Advertising: A GameChanger for SMBs Explaining the Power of Automated Advertising by Performena The digital creative agency UAE

What is Programmatic Advertising A technology-driven approach to buying and selling digital advertising. Best programmatic agency in Dubai

Key elements of programmatic advertising Advertisers: Ad buyers looking to reach target audiences. They use demandside platforms (DSPs) to purchase ad inventory and manage campaigns DSPs (Demand Side Platforms): Software used to buy ad space from exchanges used by advertisers. Ad exchanges: Digital marketplaces connecting advertisers and publishers through auctions. SSPs (Supply Side Platforms): Software that makes ad space available to exchanges. Publishers: Owners or managers of websites with ad space to sell. They make ad impressions available via supply-side platforms (SSPs).

What is Programmatic Advertising

Why Should small and medium business (SMBs) Care Increased Efficiency • Automate ad buying and save time. Improved Targeting • Reach the right audience at the right time. Enhanced ROI • Optimize campaigns for maximum impact. Data-Driven Insights • Gain valuable insights to refine strategies.

Key Benefits of Programmatic Advertising Precise Targeting Real-Time Bidding (RTB): Programmatic Direct Increased Transparency ▪ Demographic targeting ▪ Geographic targeting ▪ Behavioral targeting ▪ Interest-based targeting ▪ Bid on ad impressions in real-time ▪ Optimize bids based on performance data ▪ Pre-negotiated deals with publishers ▪ Guaranteed inventory and pricing ▪ Track campaign performance in real-time ▪ Measure ROI and optimize accordingly

Contact Us Preatoni Tower, Unit 2406, Cluster L, JLT, Dubai, UAE. +971 4 835 9935 sales@performena.com Monday to Friday 10am - 7pm https://performena.com/

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