A presentation at Mawarid in in Dubai - United Arab Emirates by performena
Programmatic Advertising: A GameChanger for SMBs Explaining the Power of Automated Advertising by Performena The digital creative agency UAE
What is Programmatic Advertising A technology-driven approach to buying and selling digital advertising. Best programmatic agency in Dubai
Key elements of programmatic advertising Advertisers: Ad buyers looking to reach target audiences. They use demandside platforms (DSPs) to purchase ad inventory and manage campaigns DSPs (Demand Side Platforms): Software used to buy ad space from exchanges used by advertisers. Ad exchanges: Digital marketplaces connecting advertisers and publishers through auctions. SSPs (Supply Side Platforms): Software that makes ad space available to exchanges. Publishers: Owners or managers of websites with ad space to sell. They make ad impressions available via supply-side platforms (SSPs).
What is Programmatic Advertising
Why Should small and medium business (SMBs) Care Increased Efficiency • Automate ad buying and save time. Improved Targeting • Reach the right audience at the right time. Enhanced ROI • Optimize campaigns for maximum impact. Data-Driven Insights • Gain valuable insights to refine strategies.
Key Benefits of Programmatic Advertising Precise Targeting Real-Time Bidding (RTB): Programmatic Direct Increased Transparency ▪ Demographic targeting ▪ Geographic targeting ▪ Behavioral targeting ▪ Interest-based targeting ▪ Bid on ad impressions in real-time ▪ Optimize bids based on performance data ▪ Pre-negotiated deals with publishers ▪ Guaranteed inventory and pricing ▪ Track campaign performance in real-time ▪ Measure ROI and optimize accordingly
Contact Us Preatoni Tower, Unit 2406, Cluster L, JLT, Dubai, UAE. +971 4 835 9935 sales@performena.com Monday to Friday 10am - 7pm https://performena.com/
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PERFORMENA is a digital-first creative agency based in the UAE, fueled by imagination and data. We craft resonant brand experiences through strategic consultancy, creative services, media planning, programmatic advertising, and custom technology solutions. Our mission: elevating brands with innovative, results-driven digital marketing strategies.
The following resources were mentioned during the presentation or are useful additional information.
PERFORMENA is a digital-first creative agency based in the UAE, fueled by imagination and data. We craft resonant brand experiences through strategic consultancy, creative services, media planning, programmatic advertising, and custom technology solutions. Our mission: elevating brands with innovative, results-driven digital marketing strategies.
PERFORMENA is a digital-first creative agency based in the UAE, fueled by imagination and data. We craft resonant brand experiences through strategic consultancy, creative services, media planning, programmatic advertising, and custom technology solutions. Our mission: elevating brands with innovative, results-driven digital marketing strategies.
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