We control what data is collected, used, and potentially abused. With ML advances ethics is at the forefront of people’s minds. How do we protect individual privacy? How do we avoid bias? This session explores these topics and empowers the audience to take control and ask “Should we do this?”.
We are all guardians of the digital spaces our audiences live in. We control what data is collected, how it is used, how it is stored, and potentially how it can be abused. With advancements in Machine Learning, personalization, and individualization, we are looking at a new world of improved customer experiences. How do we make sure this is done in an ethical way? How do we protect individual privacy? How do we avoid bias in our algorithms? This session will explore these questions and others and empower the audience to take ownership of these issues.