How OOUX + ORCA can help orient and guide our users with Upma Singh

A presentation at WIAD London 2023 in March 2023 in London, UK by The Research Thing

Slide 1

Slide 1

OOUX & ORCA How ORCA can help orient and guide your users 1 @@export_scripts@@

Slide 2

Slide 2

What is OOUX? What is ORCA? 2 @@export_scripts@@

Slide 3

Slide 3

OOUX A philosophy #OOUX 3 @@export_scripts@@

Slide 4

Slide 4

ORCA – An iterative OOUX process created by Sophia Prater – OOUX.com/resources 4 @@export_scripts@@

Slide 5

Slide 5

5 @@export_scripts@@

Slide 6

Slide 6

O-R-C-A 6 @@export_scripts@@

Slide 7

Slide 7

O-R-C-A O - OBJECTS 7 @@export_scripts@@

Slide 8

Slide 8

SYSTEM a regularly interacting or interdependent group of items forming a unified whole 8 @@export_scripts@@

Slide 9

Slide 9

O-R-C-A O - OBJECTS R - RELATIONSHIPS 9 @@export_scripts@@

Slide 10

Slide 10

O-R-C-A O - OBJECTS R - RELATIONSHIPS C - CALLS TO ACTIONS 10 @@export_scripts@@

Slide 11

Slide 11

O-R-C-A O - OBJECTS R - RELATIONSHIPS C - CALLS TO ACTIONS A - ATTRIBUTES 11 @@export_scripts@@

Slide 12

Slide 12

OBJECTS – The real-world things that have value to the business and/or the users. They make up the users’ mental model and/or the business model of the problem domain. 12 @@export_scripts@@

Slide 13

Slide 13

OBJECT INSTANCE The archetypical, realworld things that users care about. The template or stencil that churns out instances. The actual items that are created by the object’s structure. 13 @@export_scripts@@

Slide 14

Slide 14

Noun Foraging 14 @@export_scripts@@

Slide 15

Slide 15

15 @@export_scripts@@

Slide 16

Slide 16

16 @@export_scripts@@

Slide 17

Slide 17

17 @@export_scripts@@

Slide 18

Slide 18

RELATIONSHIPS – How does each thing in our system connect to other things? 18 @@export_scripts@@

Slide 19

Slide 19

Nested Object Matrix 19 @@export_scripts@@

Slide 20

Slide 20

20 @@export_scripts@@

Slide 21

Slide 21

CALLS TO ACTION Everything users do, they do to something. 21 @@export_scripts@@

Slide 22

Slide 22

CTA Matrix 22 @@export_scripts@@

Slide 23

Slide 23

23 @@export_scripts@@

Slide 24

Slide 24

ATTRIBUTES – The bits and pieces that make up the structure of the OBJECT 24 @@export_scripts@@

Slide 25

Slide 25

Object Map 25 @@export_scripts@@

Slide 26

Slide 26

26 @@export_scripts@@

Slide 27

Slide 27

27 @@export_scripts@@

Slide 28

Slide 28

28 @@export_scripts@@

Slide 29

Slide 29

29 @@export_scripts@@

Slide 30

Slide 30

30 @@export_scripts@@

Slide 31

Slide 31

31 @@export_scripts@@

Slide 32

Slide 32

32 @@export_scripts@@

Slide 33

Slide 33

Resources – OOUX.com – OOUX.com/resources – OOUX.com/hi/getting-started-inooux – OOUX.com/resources/launchguide 33 @@export_scripts@@

Slide 34

Slide 34

Thank you – twitter.com/upmasingh – linkedin.com/in/upmasingh/ – spoutible.com/upmasingh – mastodon.social/@upmasingh 34 @@export_scripts@@