OOUX & ORCA
How ORCA can help orient and guide your users 1
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What is OOUX? What is ORCA? 2
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OOUX A philosophy #OOUX
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ORCA – An iterative OOUX process created by Sophia Prater – OOUX.com/resources
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O-R-C-A
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O-R-C-A
O - OBJECTS
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SYSTEM
a regularly interacting or interdependent group of items forming a unified whole
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O-R-C-A O - OBJECTS R - RELATIONSHIPS
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O-R-C-A O - OBJECTS R - RELATIONSHIPS C - CALLS TO ACTIONS
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O-R-C-A O - OBJECTS R - RELATIONSHIPS C - CALLS TO ACTIONS A - ATTRIBUTES 11
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OBJECTS – The real-world things that have value to the business and/or the users. They make up the users’ mental model and/or the business model of the problem domain.
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OBJECT
INSTANCE
The archetypical, realworld things that users care about. The template or stencil that churns out instances.
The actual items that are created by the object’s structure.
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Noun Foraging
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RELATIONSHIPS – How does each thing in our system connect to other things?
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Nested Object Matrix
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CALLS TO ACTION Everything users do, they do to something.
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CTA Matrix
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ATTRIBUTES – The bits and pieces that make up the structure of the OBJECT
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