How OOUX + ORCA can help orient and guide our users with Upma Singh

A presentation at WIAD London 2023 in in London, UK by The Research Thing

Upma Singh, UX Lead at IntelliBridge and Co-Organiser of OOUX Happy Hour.

Upma Singh

ORCA (Objects, Relationships, Calls-To-Actions and Attributes) is an Object-Oriented UX (OOUX) methodology that helps teams design thorough information architectures. Thorough IAs that inherently include strong orientation and wayfinding!

Upma will walk you through the method and point you toward more resources so you can start using it today.