Getting Savvy. Refreshing a long-standing customer archetype at Atlassian

A presentation at EPIC Redux 2023 hosted by Trainline in in London, UK by The Research Thing

Gillian Bowan, PhD; Lead Researcher at Atlassian

They are particularly valuable when onboarding new members of the org and team and helping different functions and groups align on who they serve and what these users need.

Most of us have experiences we can share about what happens when they are done poorly.

And how do we create resilient archetypes that deliver value long-term?

I’ll explore this challenge by talking through how our research team came together to reimagine a long-standing trope of customer behaviour: the champion


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