Tracking Commerce Engagement with Google Tag Manager and PowerBI

A presentation at Sitecore Symposium 2019 in in Orlando, FL, USA by Rob Earlam

By 2020, there will be an average of six internet-connected devices per person.

These days, the average shopping journey is fragmented into multiple short bursts across multiple devices. More than ever, it is important to measure product interest, be it from a product level, campaign level, or otherwise.

Using GTM and PowerBI, we’ll show you how to tap into an incredibly insightful datasource that can drive incredible value to your organization.