Devrel and enterprise: When developers are not buyers

A presentation at DevRelCon London in December 2019 in London, UK by Shy Ruparel

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Devrel and enterprise: When developers are not buyers DevRelCon London December 10th 2019 1 @ShyRuparel

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Shy Ruparel Developer Evangelist, Contentful @ShyRuparel He/Him

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Let me give you context 3 @ShyRuparel

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I’m a believer in DevRel 4 @ShyRuparel

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My Background 5 @ShyRuparel

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Don’t let a CMS get in the way of shipping software Contentful provides a content infrastructure that enables teams to power content in any digital product

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400,000 active users Developers | Project Owners | Content Creators Contentful provides a content infrastructure that enables teams to power content in any digital product

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Contentful 411 8 @ShyRuparel

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Organizational Changes and Growth 9 @ShyRuparel

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Enterprise changes come with enterprise problems 10 @ShyRuparel

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Strong Executive Sponsor 11 @ShyRuparel

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I don’t care where DevRel sits 12 @ShyRuparel

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The world is full of generalizations about devrel that take narrow experiences and try to make them broadly true. We really need to move beyond saying certain titles and departments and skillsets are wrong and instead share our approaches. @bwest 13 @ShyRuparel

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All My Problems ● ● ● ● 14 @ShyRuparel Dev’s aren’t purchasing Contentful Contentful is very powerful Layers between Contentful and Devs All the normal DevRel Problems ○ How do we empower our Developer Community? ○ How do we measure success? ○ Burnout

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Contentful Developer Community 15 @ShyRuparel

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Purchasing isn’t from our Developers 16 @ShyRuparel

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Contentful Mastery 17 @ShyRuparel

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Sales, CSM and Partnerships, Oh My. 18 @ShyRuparel

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Who do AE’s and CSMs talk to? 19 @ShyRuparel

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Metrics 20 @ShyRuparel

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Our Mission Awareness, Education, Community 21 @ShyRuparel

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Awareness 22 @ShyRuparel

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Developers 23 @ShyRuparel

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Occasionally in a Dress Shirt 24 @ShyRuparel

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Dev Awareness of DevRel 25 @ShyRuparel

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Education 26 @ShyRuparel

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I’m the first user. 27 @ShyRuparel

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I’m creating the first tutorials. 28 @ShyRuparel

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Sales, CSM and Partnerships, Oh My. 29 @ShyRuparel

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Community 30 @ShyRuparel

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Who is our Community? 31 @ShyRuparel

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What are they making? 32 @ShyRuparel

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What do they need? 33 @ShyRuparel

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Why do we care about our Community? 34 @ShyRuparel

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The Persona of an Enterprise Dev 35 @ShyRuparel

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Community and Analysts Making Product Marketing Managers Happy 36 @ShyRuparel

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Our Mission Awareness, Education, Community 37 @ShyRuparel

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Our Secret Mission: 38 @ShyRuparel

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Internal Awareness 39 @ShyRuparel

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Sales, CSM and Partnerships, Oh My. 40 @ShyRuparel

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Friction 41 @ShyRuparel

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Building and Maintaining Trust 42 @ShyRuparel

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43 @ShyRuparel

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Metrics 44 @ShyRuparel

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Metrics 45 @ShyRuparel

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[T]he thing we want to hear out of every sales rep’s mouth is “devrel gives the best leads.” - Rob Spectre 46 @ShyRuparel

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Supporting marketing 47 @ShyRuparel

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DevRel and PMM 48 @ShyRuparel

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Be Engaged 49 @ShyRuparel

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Be Involved 50 @ShyRuparel

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Teaching Contentful to Contentful 51 @ShyRuparel

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It’s all about internal buy in. 52 @ShyRuparel

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Sales, CSM and Partnerships, Oh My. 53 @ShyRuparel

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Come be my new Boss 54 @ShyRuparel

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Come find me with Questions @ShyRuparel Slides: github.com/shy/talks Photos: #WOCinTech Chat contentful.com/events