Devrel and enterprise: When developers are not buyers

A presentation at DevRelCon London in in London, UK by Shy Ruparel

Developer relations for Enterprise SaaS companies comes with its own specific challenges. You have to build up your user base, but they aren’t the primary purchaser. It’s already difficult to produce metrics for success, and it gets harder the further away you get from direct revenue creation. You have to create useful goals, stay off the customer success managers’ turf, and maintain relationships with Type A sales reps. Given all these challenges, how can you manage to make your developer community a priority?

In this talk Shy Ruparel, Developer Evangelist at Contentful, talks about the challenges working in an enterprise-focused organization, the experiments to address them and the metrics that help keep his CFO content.



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