I’m Steve Mckewon, founder of Magnum Opus Studio UK, based in Street, Somerset.
After more than 20 years building and running Indigo Herbs, I’ve turned my attention to how Google, ChatGPT and AI-powered search systems discover, understand and recommend businesses.
I help independent local service businesses improve their digital visibility, strengthen trust and attract better-matched customers.
My guiding principle is simple: Match, Not Rank.
How can businesses use AI search to attract better customers, rather than simply achieve more visibility?
In this presentation, Steve Mckewon, founder of Magnum Opus Studio UK, explores Match, Not Rank, a commercial-first approach to AI search visibility.
Discover how synthetic AI prompts can reveal the competitive recommendation landscape, identify which businesses enter the AI consideration set, and uncover the trusted sources and evidence supporting them.
Learn how to identify commercially valuable customer opportunities, investigate Evidence Gaps and prioritise improvements that support the services a business genuinely wants to grow.
The presentation also explains why synthetic prompts are research instruments, not measurements of real customer demand.
Better visibility should lead to better business.
Explore the Magnum Opus Studio methodology or visit Magnum Opus Studio UK.