I’m Steve Mckewon, founder of Magnum Opus Studio UK, based in Street, Somerset.
After more than 20 years building and running Indigo Herbs, I’ve turned my attention to how Google, ChatGPT and AI-powered search systems discover, understand and recommend businesses.
I help independent local service businesses improve their digital visibility, strengthen trust and attract better-matched customers.
My guiding principle is simple: Match, Not Rank.
Steve Mckewon is a British entrepreneur and founder of Magnum Opus Studio UK, an AI search visibility consultancy based in Somerset.
Previously the founder and managing director of Indigo Herbs for over 20 years, Steve brings extensive practical experience in ecommerce, SEO, digital marketing and business development.
His current work focuses on helping independent businesses become easier for Google and AI systems to understand, verify and recommend.
Through the Magnum Opus AI Search Visibility Method, he explores the relationship between AI recommendations, customer intent, digital trust and commercial opportunity.
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Steve Mckewon is a British entrepreneur, digital marketing practitioner and founder of Magnum Opus Studio UK, an AI search visibility consultancy based in Street, Somerset.
Steve founded Indigo Herbs in 2003 and spent more than two decades building and managing the business. During this period, he developed extensive hands-on experience in ecommerce, search engine optimisation, website development, digital marketing, customer acquisition and commercial strategy.
Having witnessed the evolution of the internet from early ecommerce through Google search, mobile commerce and now conversational AI, Steve brings a business owner’s perspective to the changing digital landscape.
In 2026, he established Magnum Opus Studio UK to help independent local service businesses adapt to the way Google, Google Maps, ChatGPT and other AI-powered search systems discover, evaluate and recommend companies.
His approach goes beyond traditional rankings, traffic and brand mentions.
Under the guiding principle Match, Not Rank, Steve focuses on helping businesses attract the customers and work they genuinely want. This involves understanding the business’s commercial priorities, investigating customer intent, examining competitors and identifying gaps in the evidence available to search and AI systems.
The Magnum Opus AI Search Visibility Method combines website clarity, business identity, Google Business Profile optimisation, professional directories, reputation signals, structured information and AI visibility research into a connected approach.
Steve is particularly interested in the distinction between Existence Visibility and Decision Visibility: the difference between an AI system knowing a business exists and recommending it when a suitable customer is making a decision.
Through Magnum Opus Studio, he provides practical services including:
Steve writes and speaks about AI search, GEO, customer matching, digital trust, commercial intent and the evolving relationship between businesses and intelligent search systems.
His central belief is that better visibility should lead to better business, not simply more traffic or higher visibility scores.
Website: Magnum Opus Studio UK
The HTML version below can be copied and pasted for use in promoting an event Steve is presenting at.
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