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Google AdWords agency is a service provider that allows businesses to place adverts on websites and mobile devices. The ads are chosen by the business and appear on the website or device in a location where people are likely to see them. The ads are divided into three types: pay-per-click, pay-per-action, and buy-counts.
The first type of ad, called a ‘pay-per-click ad, costs the business nothing to place and will only be seen by people who have clicked on the ad. These ads can be found all over the internet, but they are especially popular on Google My searches and Google Search results pages.
The second type of ad called a ‘pay-per-action’ ad, lets businesses charge customers for actions they take – such as clicking on a link in an email or filling out a form. These ads can be found in different places around the internet, but they are most commonly found on Google Maps
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