Villains have a really low threshold for innovation. Super quick to adopt new ideas, just look into the lab of Despicable me!
Gru bred an entirely new species - the Minions! Lava lamp guns, guns that shoot piranhas, cookie robots. Supervillains have ambition and drive! They all have quests! They don’t want happiness, happiness often means you try to enjoy the world the way it is. Villains are originals, who try to create the world they see I their mind. Not just sit back enjoy!
How can we work like villains but think like heroes?
The psychological difference of working defence or offence.
Villains are always trying to bring down the status quo. Think like an underdog. When I was working on an innovation project for Ica we flipped the script and started brainstorming ideas that could put ICA out of business. Then we turned around again and looked at these ideas from Icas point of view. Picking out the most promising innovations and made plans to realize them.
Apart from the refreshing position of playing offence rather than defence something we need to keep our eyes on is BIAS.