A presentation at Kling 3 AI Video Workflow Online Demo by Vlad Abramov
ORIGINAL RESEARCH · ZELIOS AGENCY How 80+ Renewable Energy Companies Use Video in Their Marketing A structured content audit of 83 companies — covering platforms, formats, frequency, and engagement. © 2026 zelios.agency
About the Research Data sources: 83 57.8% 37.3% Companies Analyzed US-Based Europe-Based 48 companies 31 companies Google search results · Wellfound · Fundrise Insider · Time · Y Combinator · Startup funding roundups · Industry rankings Scope: video adoption, publishing frequency, platform distribution, video formats, engagement, and common mistakes.
Video Adoption Rate How many renewable energy companies actually use video? 62.7% of companies create video content 37% 63% 51.9% of those publish video regularly Create video content Don’t use video Takeaway: Only a small share of companies take a systematic approach — making consistency a key competitive advantage.
Publishing Frequency How often do renewable energy companies publish new videos? Once Key Insight 15 40.7% publish monthly — the most common cadence among active creators. Quarterly 11 33.3% post rarely, with no consistent schedule. Rarely Monthly 33 Only 11.1% publish quarterly, and 14.8% uploaded video just once. 41 Consistent monthly publishing is the clearest differentiator among top performers.
Video Distribution Platforms Where are renewable energy companies publishing their videos? LinkedIn 92.6% YouTube 63% Instagram 51.9% Facebook 37% Website 25.9% X (Twitter) 11.1% Vimeo 7.4% TikTok 1.9% 48.1% of companies use only 1–2 platforms · 38.9% diversify across 4 or more
Organic vs. Paid Distribution 82.4% 17.6% Organic Only Organic + Paid Ads The vast majority of companies rely entirely on organic Only about 1 in 6 companies supplements organic reach across LinkedIn, YouTube, and other platforms. content with paid video advertising. Opportunity: Paid video advertising remains underutilized, leaving room for differentiation through targeted campaigns.
Most Popular Video Formats Which video formats do renewable energy companies produce? Testimonials 6 Format Mix Webinars 6 67.3% Live action only Social Shorts Animated Explainer Product Video Talking Head Corporate Doc & Promo 25 32.7% Live action + animation 27 35 88.4% Use 1–3 formats 48 79 95% Produce short videos under 5 minutes
Engagement by Platform Where does the audience actually engage with video content? LinkedIn YouTube Instagram 70.7% 24.4% 14.6% Undisputed leader in engagement Lags behind despite high adoption Low engagement relative to reach LinkedIn is the undisputed leader — companies that post on LinkedIn but skip YouTube are limiting their own reach.
Top Performers to Watch These companies combine consistent publishing, multi-platform distribution, and format diversity. Fervo Energy Platforms: Animated Explainer · Talking Head · Corporate Doc · Product Video · Webinars · Shorts Formats: Animated Explainer · Talking Head · Product Video · Corporate Doc YouTube · LinkedIn · Instagram Nextpower Platforms: Formats: YouTube · LinkedIn · Instagram · Facebook Helion Platforms: Animated Explainer · Talking Head · Corporate Doc · Product Video YouTube · LinkedIn · Instagram · Vimeo · Website Aurora Solar Platforms: Formats: YouTube · LinkedIn · Instagram · X · Website · Facebook Formats: Corporate Doc · Product Video · Talking Head What they share: monthly+ publishing · 3–5 distribution platforms · multiple video formats to serve different audience segments.
Common Mistakes to Avoid 01 02 03 Single-Platform Trap Many companies are active on LinkedIn but absent from YouTube and other channels. Ignoring additional distribution is a self-imposed reach limitation. Abandoning Video After a Strong Start Some companies produced several high-performing videos early on and then simply stopped. Momentum matters — going dark erases the gains. No Systematic Strategy The most widespread problem. Videos are published irregularly, format choices follow no clear logic, and there is no measurable goal behind content decisions.
Key Takeaways 1 LinkedIn is the #1 platform for both distribution and engagement. YouTube is a strong second. Start there. 2 Most companies rely on live-action only and miss the potential of animation — especially for explaining complex technology. 3 Adding video to your website (portfolio pages, testimonials) is one of the easiest ways to boost conversion and retention. 4 Vimeo is underused but valuable for reaching B2B audiences. Only 7.4% of companies are leveraging it. 5 Short vertical videos (Shorts, Reels) can drive meaningful brand awareness if you find the right creative angle.
Ready to elevate your video marketing strategy? Zelios Agency produces animated and live-action videos for SaaS, AI, and B2B tech companies. 300+ satisfied clients worldwide. WEBSITE EMAIL zelios.agency hello@zelios.agency PHONE OFFICE +1 (888) 207-7810 8 The Green B, Dover, DE 19901, USA Read the full research: zelios.agency/renewable-energy-video-marketing/
37% of renewable energy companies use zero video marketing. Of those that do, only half publish consistently — and just 26% put video on their own website. We audited 83 companies across solar, wind, hydrogen, and climate tech to map exactly what’s working, what’s missing, and what the strongest players are doing differently.
The following resources were mentioned during the presentation or are useful additional information.
As competition in renewable energy continues to grow, companies must find more effective ways to explain complex technologies, build trust with investors and customers, and differentiate themselves in an increasingly crowded market.
