Making the most of Contentful to launch

A presentation at JAMstack Berlin Meetup #13 by Yu Ling Cheng

L’Occitane group launched a new premium brand in February this year—Duolab—that offers customised skincare. The Duolab tech team needed to create a tailored and polished online experience for users while leaving editors control over the content. This seemed to be a perfect use case for a headless CMS! As part of this team, I’ll tell you the story of the many choices we made—defining content models, integrating Shopify headless commerce, plugging into our database to generate bespoke recommendations—along with our difficulties and takeaways.



The following resources were mentioned during the presentation or are useful additional information.

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