From Analytics to Advertising, Reviews to Recommendations, and more, we rely on Third-Party Tags for critical aspects of our sites.
But there’s a tension between the value that third-party tags bring and the costs they impose.
Speed Matters… the longer our pages take to load the lower our visitors’ engagement is… lower page views, lower conversions, and lower revenue.
In this session we’ll look at practical steps to reduce the impact tags have on the speed of our visitors’ experience.
Blog post to accompany this talk – digs into the process in a bit more detail, explains approach and tradeoffs, along with some more details that couldn’t fit into the time of the original talk
Introduction to Server-side tagging in Google Tag Manager with examples and walkthroughs for getting started with the new Server container.
Loads pages in a real browser, generating waterfall of requests and filmstrips of the visitor experience
Visualises the requests a page makes and plots a tree showing the relationship between them