Bringing modern design to a 400 year old company Angelos Arnis Design Systems & Ops Lead at Posti Group @AngelosArnis
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“Any organization that designs a system will produce a design whose structure is a copy of the organization’s communication structure. Melvin Conway
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400 years of emotions @AngelosArnis
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Times are changing @AngelosArnis
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Effective change is holistic @AngelosArnis
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The three-legged stool
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Design
Technology
Business
Product/Service
Source: Org design for design orgs, Kristin Skinner – Adopted from Don Norman
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How might we…
Provide an end-to-end experience? @AngelosArnis
“I want our teams to focus on impact. This is not just about digital touchpoints, it’s about end-to-end experiences.” Juho Paasonen, Head of Design Posti
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End-to-end journey Journey phase
Service Design
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Cross-functional design
Adapted from Chris Ridson – Levels of zoom
Product design
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@AngelosArnis
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Get everyone on-board @AngelosArnis
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Until we learn to measure what we value, we will continue to overvalue what we measure Kim Goodwin @AngelosArnis
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Showcase it.
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The❤ stack
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The 🕵 stats 5 component classifications 17 component categories Serving 14 teams
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Contribution model @AngelosArnis
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Beyond components @AngelosArnis
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@AngelosArnis
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Learn from the community
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So how does it scale? @AngelosArnis
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Design = change Design as equal partner Define and organize your team Keep the conversation Design system plants the seed
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ITY R O PRI @AngelosArnis angelos.arnis@posti.com
Thank you #CONFIG for being awesome! Stay in touch!