Bringing modern design to a 400 year old company

A presentation at Config Europe in September 2020 in by Angelos Arnis

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Bringing modern design to a 400 year old company Angelos Arnis Design Systems & Ops Lead at Posti Group @AngelosArnis

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“Any organization that designs a system will produce a design whose structure is a copy of the organization’s communication structure. Melvin Conway @AngelosArnis

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400 years of emotions @AngelosArnis

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Times are changing @AngelosArnis

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Effective change is holistic @AngelosArnis

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The three-legged stool @AngelosArnis Design Technology Business Product/Service Source: Org design for design orgs, Kristin Skinner – Adopted from Don Norman

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How might we… Provide an end-to-end experience? @AngelosArnis

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Grow. Kasvata. Delight. Ilahduta. Reduce. Pelkistä. Listen. Kuuntele. @AngelosArnis

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“I want our teams to focus on impact. This is not just about digital touchpoints, it’s about end-to-end experiences.” Juho Paasonen, Head of Design Posti @AngelosArnis

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End-to-end journey Journey phase Service Design @AngelosArnis Cross-functional design Adapted from Chris Ridson – Levels of zoom Product design

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@AngelosArnis

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Get everyone on-board @AngelosArnis

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Until we learn to measure what we value, we will continue to overvalue what we measure Kim Goodwin @AngelosArnis

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Showcase it. @AngelosArnis

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@AngelosArnis

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The❤ stack @AngelosArnis

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The 🕵 stats 5 component classifications 17 component categories Serving 14 teams @AngelosArnis

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Contribution model @AngelosArnis

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Beyond components @AngelosArnis

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@AngelosArnis

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Learn from the community @AngelosArnis

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So how does it scale? @AngelosArnis

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Design = change Design as equal partner Define and organize your team Keep the conversation Design system plants the seed @AngelosArnis

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ITY R O PRI @AngelosArnis angelos.arnis@posti.com Thank you #CONFIG for being awesome! Stay in touch!

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@AngelosArnis