DevRel Playbook for Web3 Companies

A DevRel Playbook For Web3 Companies

Hi 👋, I’m Ben Head of Developer Relations at Fuel, Board Member of Ruby Central and fan of Dad Jokes. → @HummusOnRails

wen devrel? @HummusOnRails

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Everyone wants DevRel. @HummusOnRails

No one knows what it is. @HummusOnRails

Here is a definition of DevRel @HummusOnRails

Enhancing Product Quality, Nurturing Authentic Community, Driving Developer Adoption. @HummusOnRails

@HummusOnRails

A DevRel Playbook ★ ★ ★ ★ What’s your origin story? Impactful measurements The Web3 factor Remember your BHAG @HummusOnRails

What Is Your Origin Story @HummusOnRails

The long term viability of a DevRel team is found in its ability to show value across the organization. @HummusOnRails

@HummusOnRails

Every superhero has an origin story. @HummusOnRails

What is your team’s origin story? @HummusOnRails

“DevRel started here because…” @HummusOnRails

@HummusOnRails

Since your team was created You have opened a lot of doors and created a lot of initiatives @HummusOnRails

Now is the time to return to the path with the highest impact Your Origin Story @HummusOnRails

Impactful Measurements @HummusOnRails

“DevRel started here because our product is very complex and we had no developer tooling to help people.” Time to Hello World Time to Resolve Issues @HummusOnRails

What are good DevRel metrics? @HummusOnRails

Specific Achievable Realistic and points right back to Your Origin Story @HummusOnRails

If a tree falls in the forest but no one is around to hear it Did it make a sound? @HummusOnRails

If a developer advocate does work but no one knows about it Did it matter? @HummusOnRails

Communicate Your Origin Story Key Objectives Metrics Key Activities All the time @HummusOnRails

The Web3 Factor @HummusOnRails

@HummusOnRails

”In reality, Hacktoberfest is a corporate-sponsored distributed denial of service attack against the open source maintainer community.” – blog.domenic.me/hacktoberfest/ @HummusOnRails

In case you think this is only a Web2 problem… @HummusOnRails

wen airdrop? @HummusOnRails

Why do people join communities? @HummusOnRails

Intrinsic ● ● ● ● ● Extrinsic Altruism Growth Passion Belonging Fulfillment ● ● ● ● ● @HummusOnRails Reward Recognition Compliance Networking Profit

The Web2 model over-indexes on growth and passion while throwing socks at the reward and profit motive. @HummusOnRails

The Web3 model over-indexes on airdrops and bounties while often forgetting people also want to belong and to grow. @HummusOnRails

Intrinsic + Extrinsic Nurturing Authentic Community && Driving Developer Adoption @HummusOnRails

Remember Your BHAG @HummusOnRails

A BHAG (short for “Big Hairy Audacious Goal) is a powerful way to stimulate progress. The best BHAGs require both building for the long term and exuding a relentless sense of urgency: What do we need to do today, with monomaniacal focus, and tomorrow, and the next day, to defy the probabilities and ultimately achieve our BHAG? - @HummusOnRails Jim Collins

We aim to transform our user base into a robust community of developer advocates, as committed as our team to elevating our product’s excellence, thereby multiplying our impact exponentially. @HummusOnRails

Your Origin Story BHAG Objectives Impactful Measurement @HummusOnRails Key Results Key Initiatives

and don’t forget… @HummusOnRails

If a developer advocate does work but no one knows about it Did it matter? @HummusOnRails

● Mentorship programs ● Dedicated learning opportunities ● Networking events ● Exclusive swag ● Bounty programs @HummusOnRails

THANK YOU Questions? Comments? Hummus Recipes? @HummusOnRails