A presentation at ETHDenver in in Denver, CO, USA by Ben Greenberg
A DevRel Playbook For Web3 Companies
Hi 👋, I’m Ben Head of Developer Relations at Fuel, Board Member of Ruby Central and fan of Dad Jokes. → @HummusOnRails
wen devrel? @HummusOnRails
@HummusOnRails
Everyone wants DevRel. @HummusOnRails
No one knows what it is. @HummusOnRails
Here is a definition of DevRel @HummusOnRails
Enhancing Product Quality, Nurturing Authentic Community, Driving Developer Adoption. @HummusOnRails
@HummusOnRails
A DevRel Playbook ★ ★ ★ ★ What’s your origin story? Impactful measurements The Web3 factor Remember your BHAG @HummusOnRails
What Is Your Origin Story @HummusOnRails
The long term viability of a DevRel team is found in its ability to show value across the organization. @HummusOnRails
@HummusOnRails
Every superhero has an origin story. @HummusOnRails
What is your team’s origin story? @HummusOnRails
“DevRel started here because…” @HummusOnRails
@HummusOnRails
Since your team was created You have opened a lot of doors and created a lot of initiatives @HummusOnRails
Now is the time to return to the path with the highest impact Your Origin Story @HummusOnRails
Impactful Measurements @HummusOnRails
“DevRel started here because our product is very complex and we had no developer tooling to help people.” Time to Hello World Time to Resolve Issues @HummusOnRails
What are good DevRel metrics? @HummusOnRails
Specific Achievable Realistic and points right back to Your Origin Story @HummusOnRails
If a tree falls in the forest but no one is around to hear it Did it make a sound? @HummusOnRails
If a developer advocate does work but no one knows about it Did it matter? @HummusOnRails
Communicate Your Origin Story Key Objectives Metrics Key Activities All the time @HummusOnRails
The Web3 Factor @HummusOnRails
@HummusOnRails
”In reality, Hacktoberfest is a corporate-sponsored distributed denial of service attack against the open source maintainer community.” – blog.domenic.me/hacktoberfest/ @HummusOnRails
In case you think this is only a Web2 problem… @HummusOnRails
wen airdrop? @HummusOnRails
Why do people join communities? @HummusOnRails
Intrinsic ● ● ● ● ● Extrinsic Altruism Growth Passion Belonging Fulfillment ● ● ● ● ● @HummusOnRails Reward Recognition Compliance Networking Profit
The Web2 model over-indexes on growth and passion while throwing socks at the reward and profit motive. @HummusOnRails
The Web3 model over-indexes on airdrops and bounties while often forgetting people also want to belong and to grow. @HummusOnRails
Intrinsic + Extrinsic Nurturing Authentic Community && Driving Developer Adoption @HummusOnRails
Remember Your BHAG @HummusOnRails
A BHAG (short for “Big Hairy Audacious Goal) is a powerful way to stimulate progress. The best BHAGs require both building for the long term and exuding a relentless sense of urgency: What do we need to do today, with monomaniacal focus, and tomorrow, and the next day, to defy the probabilities and ultimately achieve our BHAG? - @HummusOnRails Jim Collins
We aim to transform our user base into a robust community of developer advocates, as committed as our team to elevating our product’s excellence, thereby multiplying our impact exponentially. @HummusOnRails
Your Origin Story BHAG Objectives Impactful Measurement @HummusOnRails Key Results Key Initiatives
and don’t forget… @HummusOnRails
If a developer advocate does work but no one knows about it Did it matter? @HummusOnRails
● Mentorship programs ● Dedicated learning opportunities ● Networking events ● Exclusive swag ● Bounty programs @HummusOnRails
THANK YOU Questions? Comments? Hummus Recipes? @HummusOnRails
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