Survey Design Basics for Qual-First UXRs

A presentation at dscout: New Fundamentals of UX Research by Lauren Isaacson

Product and service improvement often relies on survey data, but poorly composed surveys yield bad data—and bad data leads to poor decisions.

The good news is that researchers and designers already have the skills to make surveys easier and more enjoyable for the respondents.

Watch to learn:

Basic and advanced questionnaire design tips
How to reduce the respondent cognitive load (making the task more enjoyable)
How to ask better questions in usability testing surveys
Ways to analyze and track the data for better insights