Lauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia. She began her career doing research and brand strategy for digital ad agencies in Los Angeles, California, but left that world behind and gravitated towards a career in research after moving to Canada in 2009. Since then she has been an in-house research team of one for Motion Industries Canada and TELUS Digital, an interim leader of the market research department of BC’s hydroelectric utility, a subcontractor for agencies such as Blink, Macadamian, and Applause, and a direct consultant for small start-ups, national organizations, and anything in-between.
Lauren is a big proponent of developing community within the research field on a national and local level by hosting research meetups in her home city and accepting leadership positions with professional organizations for researchers. Lauren is the current chapter co-chair of the Qualitative Research Consultants Association Pacific Northwest Chapter and the former chair of the BC chapter of the Marketing Research and Intelligence Association. She also gives back to her community and environment doing volunteer work and making donations as a member of 1% for the Planet.
When designs are inclusive, everyone wins. Curb cutouts facilitate wheelchairs, baby strollers, and rolling suitcases. Smartphone interfaces which can be operated with one hand work for people with an amputated limb, a broken arm, or a heavy bag full of groceries. What about the research informing these inclusive designs? The research we do to inform and test these designs should also be inclusive. How do we apply these same principles to UX research and how do we get our companies and teams on board? In this session we’ll discuss the foundational understanding of people with disabilities, why we should be listening to them, and how to best incorporate them in research projects. When we conduct research inclusively, everyone wins.
|Research in the time of COVID-19||UXResearch Vancouver Meetup||May 2020|
|Research in the time of COVID-19||Seattle SIGCHI Meeting||April 2020|
|Inclusive Research: Making research accessible to people with disabilities||ConveyUX||March 2020|
|Inclusive Research||Push UX||October 2019|
|Boosting Your Bias Immunity||Push UX||October 2019|
|Inclusive Research||Radical Research Summit||September 2019|
|Inclusive Research||QRCA PNW Chapter Workshop||June 2019|
|Boosting Your Bias Immunity||Design & Content||July 2018|
|UX for Surveys||Digital Summit||June 2018|