Lauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia. Before striking out on her own, Lauren worked on research, analysis, and strategy projects for Nissan and Infiniti Motors, Microsoft, eHarmony, and other business-to-business and non-profit organizations, helping them understand their customers better. She does the same on a consulting basis for TELUS Digital, BlinkUX, Mozilla, SAP, Applause, Coast Capital Savings, Motivate Design and more.
Lauren is the former chair of the BC chapter of the Marketing Research and Intelligence Association and the current chapter co-chair of the Qualitative Research Consultants Association PNW Chapter.
When designs are inclusive, everyone wins. Curb cutouts facilitate wheelchairs, baby strollers, and rolling suitcases. Smartphone interfaces which can be operated with one hand work for people with an amputated limb, a broken arm, or a heavy bag full of groceries. What about the research informing these inclusive designs? The research we do to inform and test these designs should also be inclusive. How do we apply these same principles to UX research and how do we get our companies and teams on board? In this session we’ll discuss the foundational understanding of people with disabilities, why we should be listening to them, and how to best incorporate them in research projects. When we conduct research inclusively, everyone wins.