Lauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia. She began her career doing research and brand strategy for digital ad agencies in Los Angeles, California, but left that world behind and gravitated towards a career in research after moving to Canada in 2009. Since then she has been an in-house research team of one for Motion Industries Canada and TELUS Digital, an interim leader of the market research department of BC’s hydroelectric utility, a subcontractor for agencies such as Blink, Macadamian, and Applause, and a direct consultant for small start-ups, national organizations, and anything in-between.
Lauren is a big proponent of developing community within the research field on a national and local level by hosting research meetups in her home city and accepting leadership positions with professional organizations for researchers. Lauren is the current chapter co-chair of the Qualitative Research Consultants Association Pacific Northwest Chapter and the former chair of the BC chapter of the Marketing Research and Intelligence Association. She also gives back to her community and environment doing volunteer work and making donations as a member of 1% for the Planet.
Product and service improvement often relies on survey data, but poorly composed surveys yield bad data—and bad data leads to poor decisions.
The good news is that researchers and designers already have the skills to make surveys easier and more enjoyable for the respondents.
Watch to learn:
Basic and advanced questionnaire design tips How to reduce the respondent cognitive load (making the task more enjoyable) How to ask better questions in usability testing surveys Ways to analyze and track the data for better insights
|Inclusive Research: Making research accessible to people with disabilities||QRCA Diversity, Equity, and Inclusion Series||July 2020|
|Research in the time of COVID-19||UXResearch Vancouver Meetup||May 2020|
|Research in the time of COVID-19||Seattle SIGCHI Meeting||April 2020|
|Inclusive Research: Making research accessible to people with disabilities||ConveyUX||March 2020|
|Inclusive Research||Push UX||October 2019|
|Boosting Your Bias Immunity||Push UX||October 2019|
|Inclusive Research||Radical Research Summit||September 2019|
|Inclusive Research||QRCA PNW Chapter Workshop||June 2019|
|Boosting Your Bias Immunity||Design & Content||July 2018|
|UX for Surveys||Digital Summit||June 2018|