A presentation at DevXCon San Francisco 2017 in in San Francisco, CA, USA by Tomomi ❤ Imura
Notice Me, Senpai! Get Discovered with Creative Technical Content Tomomi Imura (@girlie_mac)
Tomomi does: ● ● ● ● ● ● @girlie_mac advocate open web & technology code JavaScript & Node.js writer & speak about tech hack useless stuff mentor & advisor currently work at
Where I Have Been Doing DevRel at: Slack API Nexmo SMS, Voice, 2FA API HTML5 (W3C) & Windows Phone @girlie_mac PubNub Realtime API webOS Apps
I Write & Have Written Articles on: Technical editor for some books by: @girlie_mac
Get Discovered by Developers!
How Do Developers Find Your… Word of mouth, on Slack, etc. Tweets, newsletters, etc. API, Platform, Framework, Tools, etc. Search
Awareness When devs find your shiny new stuff passively on TechCrunch, ProductHunt, announcement / marketing blog, etc: Sounds awesome! @girlie_mac
Awareness & Acquisition When devs find your use cases, and with even better, easy-to-follow step-by-step tutorials on how to build: Sounds awesome! @girlie_mac I may wanna try!
Get Devs Hands Dirty! ● Workshops ● Hackathons ● Blog & Tutorials ○ ○ ○ ○ @girlie_mac Docs Diagrams and Illustrations Videos & Screencasts Webinars My focus!
Make It Practical!
Practical & Fundamental Tutorial examples: ● ● ● ● ● ● [Awesome API] 101 Beginner Guide of [Awesome API] Getting Started with [Awesome API] in [Node.js] How to Build To-Do App with [Awesome.JS Framework] [Awesome API] Tips & Tricks [Awesome API] Best Practice @girlie_mac
@girlie_mac
@girlie_mac
Make It Interesting!
Creative Projects (and How to Build Them!) ● ● ● ● ● ● ● GIPHY Chat App Slack Message Analysis w/ Watson Tweet Emotion: Sentiment Data Visualization w/ D3.js Raspberry Pi Spy Cam w/ Facial Detection Call Alexa from Phone Robot Dance Party Gotta Get’em All! Pokémon Go Relatime Mapping @girlie_mac
Brainstorm @girlie_mac
Project Types ● Purely fun ○ Pokémon ○ IoT - cat camera ● Targeting a community / Ecosystem ○ ○ ○ ○ @girlie_mac Programming Language, Platforms Frameworks - e.g. Standard Web APIs, React, Angular, D3 Hardware - e.g. Arduino, Raspberry Pi AI - e.g. Amazon Alexa, IBM Watson
@girlie_mac
@girlie_mac
@girlie_mac
@girlie_mac
Let Devs Adopt the Ideas “Pokemon is not how we win the big $$$ companies” “Don’t get me wrong. We are providing the ideas” @girlie_mac
Adopting the Ideas for Real Apps { id: ‘pikachu-012’, lat: 37.7234, lon: -122.472 } @girlie_mac { id: ‘taxi-012’, lat: 37.7234, lon: -122.472 }
Notice Me, Senpai!
But Senpai doesn’t even know me… @girlie_mac
Piggybacking on Bigger Players ● ● ● ● Partner with other companies Be friend with their DevRel peeps Apply to be an author Pay sponsorship @girlie_mac
@girlie_mac
@girlie_mac
…and get THEIR Social Bandwagon! @girlie_mac
@girlie_mac
Community is magic! @girlie_mac
@girlie_mac
Go Social
Get Carded 3 1 @girlie_mac 1 2
It’s So META!
<!— Twitter Card data (with a large image) —> <meta name=”twitter:card” content=”summary_large_image”> <meta name=”twitter:title” content=”Title Here”>1 2
<meta name=”twitter:description” content=”Page description”> <meta name=”twitter:image” content=”http://example.com/image.jpg”> <!— FB Open Graph data —> <meta property=”og:title” content=”Title Here”> <meta property=”og:type” content=”article”> <meta property=”og:url” content=”http://www.example.com/”> <meta property=”og:image” content=”http://example.com/image.jpg”> <meta property=”og:description” content=”Page description”> @girlie_mac 3Developer-Focused Social Space Code Samples & Demo Newsletters @girlie_mac
TL;DR ● Create attractive content ○ Make them practical / interesting ○ Focus on communities ○ Be inclusive ● Syndicate the content ● Go social ○ Use social media meta tags ○ Use developer-focused social space @girlie_mac
@girlie_mac girliemac.com Thank you! github.com/girliemac slideshare.net/tomomi BY-SA @girlie_mac
Attribution: Open Emoji by Emoji-One (CC-BY 4.0) @girlie_mac
[DevXCon SF 2017] My talk about content strategy for Developer Relations
for free. You
can too.