A presentation at Think 2019 in in San Francisco, CA, USA by Holly Cummins
Production-ready maker marketplace in three weeks? IBM Cloud Garage says … bring it ON. Holly Cummins STSM, WW Development Lead IBM Cloud Garage Pete Wood Head Technology Evangelist RS Components Think 2019 / DOC ID / Month 02, 2019 / © 2019 IBM Corporation Ed Bryning Head of 10X Innovation Consultancy RS Components
Experience a new way to work. IBM Cloud Garage on the Cloud and Infrastructure Campus IBM Cloud Garage at Think 2019 Meet Garage experts and personalize your cloud and AI journey in the Cloud and Infrastructure campus at the Think expo. Disrupt, innovate, operate, and motivate like a startup. Get empowered with proven practices, methodologies, agile collaboration, and decision-making confidence to build the solid enterprise-strength solutions you need — fast. People Collaborate across disciplines to move faster and work smarter. Platform Combine the most prominent technologies to power your apps. Places Experience a fundamental culture shift to fuel and accelerate your success. Practice Get hands-on guidance through the entire innovation cycle. Visit us Moscone South, Booth TT H Connect with us garage@us.ibm.com Visit us at IBM Cloud Garage San Francisco at Galvanize Don’t miss the chance to visit our flagship Garage right in the heart of the SoMa startup community at Galvanize, a short walk from Moscone Center. Come to our IBM Cloud Garage expo booth to sign up for an IBM Cloud Garage Practices Tour or an IBM Cloud Garage Framing Workshop. Hands-on-keyboards at Think Academy Grab a spot at our IBM Cloud Garage expert-led labs and bootcamps. Check the Think app for our sessions! Learn alongside IBM Cloud Garage experts Browse our sessions in the Think app to gain maximum impact applying our method and innovation culture to your organization. Look for our sessions in the Cloud Garage sub-topic. IBM Cloud Garage Keynote Don’t miss our IBM Cloud Garage Trends and Directions keynote with Stephanie Trunzo, Global Head of IBM Cloud Garage, IBM Fellow Jason McGee, and several visionary Garage clients. From Idea to MVP: Cloud Garage Live Session ID: 6927A Join IBM Cloud Garage at Pier 39 Stop by the IBM Cloud Garage Beer Garden to grab a pint and meet our team.
this is a story … @holly_cummins IBM Cloud Garage
adventure @holly_cummins IBM Cloud Garage
peril @holly_cummins IBM Cloud Garage
new horizons @holly_cummins IBM Cloud Garage
cloud @holly_cummins IBM Cloud Garage
triumph @holly_cummins Credit: National Parks Service IBM Cloud Garage
Holly Cummins Pete Wood Ed Bryning WW Development Lead Head of Partnerships and Services Head of 10X Innovation Consultancy RS Components IBM Cloud Garage RS Components Ed Bryning RS Components @holly_cummins Think 2019 / DOC ID / Month XX, 2019 / © 2019 IBM Corporation IBM Cloud Garage
Credit: NASA Earth Observatory @holly_cummins IBM Cloud Garage
Ed Bryning and Pete Wood are currently here Credit: NASA Earth Observatory @holly_cummins IBM Cloud Garage
it all started in 1930s London … Johann Herbert Waring and Paul Martyn Sebestyen @holly_cummins IBM Cloud Garage
… with a catalogue business
… with a catalogue business
… for radio parts @holly_cummins IBM Cloud Garage
1995 @holly_cummins first catalogue distributor to introduce a CDROM version IBM Cloud Garage
1998 first catalogue distributor to launch a transactional website @holly_cummins IBM Cloud Garage
2010 Almost the first in to launch an on-line Design Engineering Community @holly_cummins IBM Cloud Garage
1M+ customers
500,000 products
£1.75 billion revenue @holly_cummins IBM Cloud Garage
14 distribution centres @holly_cummins IBM Cloud Garage
50,000+ parcels daily @holly_cummins IBM Cloud Garage
presence in markets 90% of the world’s GDP
Sharing Tools and Resources to Inspire Creativity
250k visits/month students makers tech startups design engineers @holly_cummins IBM Cloud Garage
designspark.com A separate platform created in 2010 with links into RS Components @holly_cummins IBM Cloud Garage
750k members students makers tech startups design engineers @holly_cummins IBM Cloud Garage
10,000 new engineers/month community tools design resources @holly_cummins IBM Cloud Garage
users have spent over 1 million hours creating designs in free tools
The Opportunity building on the success of our community platform…
The Opportunity building on the success of our community platform… become the first in our industry to create an eBay-lite style environment that enables DesignSpark members to sell their maker projects and designed products
maker market value: $4 billion
1500+ active maker spaces
190 a maker faires worldwide
190 fires maker faires worldwide
190 fires maker faires worldwide
30m businesses leveraging maker ecosystem by 2035
65% of DesignSpark community are ‘makers’
The Opportunity – Building on the Success of our Community platform…KPIs KPIs • Site Traffic ↑ • Member Engagement ↑ • New Member Acquisition
the business challenge finding the right partner
our requirements @holly_cummins IBM Cloud Garage
our requirements • A credible partner that would deliver the best experience for our users @holly_cummins IBM Cloud Garage
our requirements • A credible partner that would deliver the best experience for our users • Value for money - an MVP Beta solution that fitted our budget @holly_cummins IBM Cloud Garage
our requirements • A credible partner that would deliver the best experience for our users • Value for money - an MVP Beta solution that fitted our budget • Clear understanding of our requirements and users @holly_cummins IBM Cloud Garage
our requirements • A credible partner that would deliver the best experience for our users • Value for money - an MVP Beta solution that fitted our budget • Clear understanding of our requirements and users • Fast ideation & development time @holly_cummins IBM Cloud Garage
our requirements • A credible partner that would deliver the best experience for our users • Value for money - an MVP Beta solution that fitted our budget • Clear understanding of our requirements and users • Fast ideation & development time • Quick time to market @holly_cummins IBM Cloud Garage
our requirements • A credible partner that would deliver the best experience for our users • Value for money - an MVP Beta solution that fitted our budget • Clear understanding of our requirements and users • Fast ideation & development time • Quick time to market • First class hosting and support @holly_cummins IBM Cloud Garage
our requirements • A credible partner that would deliver the best experience for our users • Value for money - an MVP Beta solution that fitted our budget • Clear understanding of our requirements and users • Fast ideation & development time • Quick time to market • First class hosting and support • Manage external systems to use DesignSpark’s login, and for taking payments @holly_cummins IBM Cloud Garage
@holly_cummins IBM Cloud Garage
what we liked about IBM Cloud Garage capabilities @holly_cummins IBM Cloud Garage
what we liked about IBM Cloud Garage capabilities • Use Design Thinking methods @holly_cummins IBM Cloud Garage
what we liked about IBM Cloud Garage capabilities • Use Design Thinking methods • Created personas to fully understand requirements @holly_cummins IBM Cloud Garage
what we liked about IBM Cloud Garage capabilities • Use Design Thinking methods • Created personas to fully understand requirements • Create the right cloud strategy and tools @holly_cummins IBM Cloud Garage
what we liked about IBM Cloud Garage capabilities • Use Design Thinking methods • Created personas to fully understand requirements • Create the right cloud strategy and tools • Utilised relevant open source offerings @holly_cummins IBM Cloud Garage
what we liked about IBM Cloud Garage capabilities • Use Design Thinking methods • Created personas to fully understand requirements • Create the right cloud strategy and tools • Utilised relevant open source offerings • Regular contact with the client throughout the process @holly_cummins IBM Cloud Garage
what we liked about IBM Cloud Garage capabilities • Use Design Thinking methods • Created personas to fully understand requirements • Create the right cloud strategy and tools • Utilised relevant open source offerings • Regular contact with the client throughout the process • Rank backlogs to deliver a minimum viable product @holly_cummins IBM Cloud Garage
what we liked about IBM Cloud Garage capabilities • Use Design Thinking methods • Created personas to fully understand requirements • Create the right cloud strategy and tools • Utilised relevant open source offerings • Regular contact with the client throughout the process • Rank backlogs to deliver a minimum viable product • Build user experience prototypes, and validate with test users @holly_cummins IBM Cloud Garage
what we liked about IBM Cloud Garage capabilities • Use Design Thinking methods • Created personas to fully understand requirements • Create the right cloud strategy and tools • Utilised relevant open source offerings • Regular contact with the client throughout the process • Rank backlogs to deliver a minimum viable product • Build user experience prototypes, and validate with test users • Deliver ideas faster @holly_cummins IBM Cloud Garage
the journey @holly_cummins IBM Cloud Garage
initial contact daily sta ndups design thinking workshop concept designs development 2 continuous testing days bug fixing user testing 4 weeks laun ch! internal commercial processes Stripe and Paypal account agreements … support and enhancements ongoing 41
this is a very ambitious project …
your budget is three weeks of dev?!?
@holly_cummins IBM Cloud Garage
what about offthe-shelf? @holly_cummins IBM Cloud Garage
innovation comes in many forms it’s not always about writing mountains of code @holly_cummins IBM Cloud Garage
we can do it. let’s do it. @holly_cummins IBM Cloud Garage
demo (we did it.) http://designsparkmarketplace.com @holly_cummins IBM Cloud Garage
design thinking focus on users to identify the true problem we need to solve
just enough architecture
PUBLIC NETWORK IBM CLOUD THIRD PARTY CLOUD CONTAINERS IN KUBERNETES CLUSTER SELLER SHARETRIBE APP CLOUD INTERNET SERVICES SENDGRID WORKER MICROSERVICE RUBY RUNTIME STRIPE PAYPAL PUBLIC GATEWAY USER DIRECTORY BUYER COMPOSE ELASTICSEARCH COMPOSE REDIS COMPOSE MYSQL OBJECT STORAGE ZENHUB TICKETING MONITORING DELIVERY PIPELINE COLLABORATIVE DEVELOPMENT DEVOPS CONTINUOUS TESTING
inception break the MVP down into user stories and put them into a ranked backlog
what does an inception look like? @holly_cummins IBM Cloud Garage
Goals define goals & future-goals break the MVP down into user stories and put them into a ranked backlog Future-Goals
build
Steve Jurveston, Creative Commons CC BY 2.0 Ed Catmull Pixar President
At one point in time, all Pixar movies suck! Steve Jurveston, Creative Commons CC BY 2.0 Ed Catmull Pixar President
The first version of the movie Up had a giant bird, a king and two princes in a castle in the clouds. The only thing we kept was the bird and the word “up”. Steve Jurveston, Creative Commons CC BY 2.0 At one point in time, all Pixar movies suck! Ed Catmull Pixar President
first week of development @holly_cummins IBM Cloud Garage
first week of development accessible on the web @holly_cummins IBM Cloud Garage
first week of development our Garage visual designer was not impressed that we truncated the text @holly_cummins accessible on the web IBM Cloud Garage
first week of development our Garage visual designer was not impressed that we truncated the text @holly_cummins accessible on the web who chose a photo of jeans? IBM Cloud Garage
first week of development our Garage visual designer was not impressed that we truncated the text accessible on the web who chose a photo of jeans? object storage wasn’t implemented yet @holly_cummins IBM Cloud Garage
second week of development @holly_cummins IBM Cloud Garage
second week of development hooked in cloud object storage for pictures @holly_cummins IBM Cloud Garage
second week of development visual designs complete …. but not implemented @holly_cummins hooked in cloud object storage for pictures IBM Cloud Garage
second week of development still truncated! @holly_cummins visual designs complete …. but not implemented hooked in cloud object storage for pictures IBM Cloud Garage
second week of development (more) @holly_cummins IBM Cloud Garage
second week of development (more) hooked in SendGrid to send emails @holly_cummins IBM Cloud Garage
third week of development @holly_cummins IBM Cloud Garage
third week of development this integrates with the accounts on designspark.com @holly_cummins IBM Cloud Garage
fourth week of development @holly_cummins IBM Cloud Garage
fourth week of development it looks as intended! @holly_cummins IBM Cloud Garage
fourth week of development hooked in Compose ElasticSearch, so search works it looks as intended! @holly_cummins IBM Cloud Garage
fourth week of development (more) @holly_cummins IBM Cloud Garage
fourth week of development (more) @holly_cummins IBM Cloud Garage
fourth week of development (more) endto-end transaction flow! @holly_cummins IBM Cloud Garage
fourth week of development (more) endto-end transaction flow! @holly_cummins IBM Cloud Garage
fourth week of development (more) endto-end transaction flow! @holly_cummins IBM Cloud Garage
fourth week of development (more) endto-end transaction flow! @holly_cummins IBM Cloud Garage
Caspar Schoenmakers product owner
Caspar Schoenmakers product owner We had our first conversations about this with IBM at the end of May, and 3 months later we have a transactional platform ready to use. It’s incredible.
key enablers in delivering a credible and stable MVP in 4 weeks @holly_cummins • Using IBM managed Kubernetes Containers service the team deployed the OpenSource commerce marketplace ShareTribe - within days. • The Cloud Garage were then able to modify ShareTribe to the DesignSpark requirements. other technical components used in solution : • MySQL - that database used to back the website • Cloud Object Storage - Used for site images • ElasticSearch - send to replace the search functionality across the site • SendGrid - the thirdparty service available IBM Cloud used for sending emails from the site and within the site • Redis - used for caching from the server to make the site as fast as possible and alert in case of issues • Continuous Delivery - Used to enable the DevOps pipeline • Marketplace integrated into DesignSpark registry for smooth user experience IBM Cloud Garage
peril @holly_cummins IBM Cloud Garage
challenges @holly_cummins IBM Cloud Garage
Sharetribe
Sharetribe • best platform for the requirements
Sharetribe • best platform for the requirements • written in Ruby on Rails
Sharetribe • best platform for the requirements • written in Ruby on Rails • we had skills in many languages…but not Ruby
Sharetribe • best platform for the requirements • written in Ruby on Rails • we had skills in many languages…but not Ruby • so we learned Ruby :)
Kubernetes is powerful… but complex some defaults didn’t work well for a big Ruby on Rails app
what happens once an MVP is ‘done’?
nothing stands still in the cloud
migration sunsets happen
IBM Cloud Container Service IBM Cloud Kubernetes Service we had to move container orchestrator Barry Lewis, Creative Commons CC BY 2.0 …and object storage
it’s important to think about maintenance
round the clock support needs lots of people
what’s the right SLA for your business? enable people in-house, or find a partner who can work at the scale you want
things to think about @holly_cummins IBM Cloud Garage
open is great no reinventing wheels no platform lock-in
off the shelf roll your own
:( :) :| frameworks they speed you up, and they slow you down Weekly retrospective Second week of development
Cloud Foundry Kubernetes •super-easy •highly flexible •not flexible enough for the framework we chose •flexibility has a cost •multi-buildpack can be done, but it’s hard work •needs much more configuration @holly_cummins •devs need to understand more ops IBM Cloud Garage
the most meaningful way to innovate is to get to production
… and things don’t stop once you’re in production
thirty-sixth week of (very part-time) development @holly_cummins IBM Cloud Garage
thirty-sixth week of (very part-time) development multicurrency support @holly_cummins IBM Cloud Garage
success @holly_cummins Credit: National Parks Service IBM Cloud Garage
key RS business benefits • increased site traffic – new and returning visitors • new DesignSpark member Acquisition • market differentiation • increased engagement with the Maker and Pro Maker Community
The IBM Cloud Garage …
The IBM Cloud Garage … • showed a clear understanding of our requirements and users
The IBM Cloud Garage … • showed a clear understanding of our requirements and users • fast ideation in an inspiring environment
The IBM Cloud Garage … • showed a clear understanding of our requirements and users • fast ideation in an inspiring environment • delivered a credible and reliable platform that gives a great user experience for our users
The IBM Cloud Garage … • showed a clear understanding of our requirements and users • fast ideation in an inspiring environment • delivered a credible and reliable platform that gives a great user experience for our users • an MVP Beta platform that fitted our budget
The IBM Cloud Garage … • showed a clear understanding of our requirements and users • fast ideation in an inspiring environment • delivered a credible and reliable platform that gives a great user experience for our users • an MVP Beta platform that fitted our budget • smooth interaction with our DesignSpark developers and 3rd party applications
The IBM Cloud Garage … • showed a clear understanding of our requirements and users • fast ideation in an inspiring environment • delivered a credible and reliable platform that gives a great user experience for our users • an MVP Beta platform that fitted our budget • smooth interaction with our DesignSpark developers and 3rd party applications • quick time to market
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@holly_cummins @petenwood ® https://www.ibm.com/legal/us/en/copytrade.shtml 90
Thank you Dr Holly Cummins Worldwide Development Leader, IBM Cloud Garage mobile: +44 (0) 7918 371516 @holly_cummins www.ibm.com/cloud/garage/
The IBM Cloud Garage worked with RS Components to create http://designsparkmarketplace.com, a peer to peer maker marketplace. This is the story of how we did it.
for free. You
can too.