Making (Business) Sense of Automated Testing

How do you justify the introduction and long-term use of Automated Testing in your project? What measurable goals and KPIs can you set, track and report so you transparently show its ROI? What prioritization approaches can you use to achieve maximized benefits recognized by the project team and management?

I’ll share my experience with examples, ideas and approaches that worked well for long-term initiatives I have been responsible for.