A presentation at Confab Central 2013 in in Minneapolis, MN, USA by Jonathon Colman
The value of content strategy is hard to measure and even harder to forecast. For many content strategists, the hardest part of the job isn’t even the content strategy work itself! It’s getting your hands untied so that you can help the organization or client take action.
Data is what sets you free. By learning how to tell the story of your content and audience with data, you’ll be able to move onward from just TALKING about content strategy to actually DOING it!
Included in this Content Strategy presentation:
If you’re ready to start using more data in your content strategy work, then this presentation includes actionable tactics, tools, and links to more information. Remember: you are what you measure - so start measuring the impacts of your work now!
The following resources were mentioned during the presentation or are useful additional information.
I’ve collected over two hundred of the best content strategy resources. My goal is to make it easy for you to learn about the field of content strategy, find content strategists and blogs to follow, and, hopefully, start contributing to our community.
Here’s what was said about this presentation on Twitter.