Scaling your content team — a panel discussion by Lead with Tempo

A presentation at Tempo presents: Scaling your content team by Jonathon Colman

Growing your team can be challenging—join our next Lead With Tempo panel to learn from those who’ve been there, done that and have insights to share. Get tickets here!

When’s the right time to scale? How do you make the case for it? How do you know who to hire? And how can you attract the right talent?

We’ll discuss topics like these as we consider the best ways to grow your team at our third panel event. Join us for an informative and informal evening of chat.

Our speakers include:

Anna Söderbom

Anna Söderbom has a background in localisation and transitioned into UX 3 years ago. She’s now the UX writing manager at Swedish healthcare company Kry where she’s built up the UX writing team from scratch. During her 3 years there the team has grown from a team of 2 to a team of 10 – and it’s still growing.

Kenneth Yau

Kenneth (or Ken, occasionally both) is a senior experience lead at Nationwide Building Society, where he helps teams understand how to meet Nationwide’s members’ needs and solve business problems using design thinking, methods, and people.

Roxanna Aliaga

Roxanna Aliaga is the head of content design at the self-driving car company Cruise. Previously she led content design at Dropbox, where she co-founded the diversity initiative 3D (Diverse Dropbox Design). Roxy was a book and magazine editor for many years and continues to write pieces under the name Roxanna Font (

Jonathon Colman

Jonathon Colman leads the global content design discipline at HubSpot. He’s a Webby Award-winning designer and keynote speaker who’s built and led design teams at Intercom, Facebook, IBM, REI, and The Nature Conservancy. He’s worked on the web since 1994 and is grumpy it’s not done yet.


We’re inviting you to ‘pay what you can’ for this panel with a donation. Whatever you pay, we’ll give 50% to ActionAid, a charity helping women and girls who are suffering during the current humanitarian crises.

ActionAid helps with emergency aid, sets up safe spaces during disasters and works with communities on long term solutions.


The following resources were mentioned during the presentation or are useful additional information.