Agile Marketing: 4 Principles and 13 Hacks

A presentation at MozCon 2012 in in Seattle, WA, USA by Jonathon Colman

Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue!

And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help!

How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action!

And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place… that Agile Marketing.

In this presentation from SEOmoz MozCon 2012, I’ll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers.



The following resources were mentioned during the presentation or are useful additional information.

  • Moz Whiteboard Friday: Agile Marketing

    In this video, we’ll explore the nifty, nefarious world on Agile Marketing, which I talked about at MozCon 2012. We’ll take a look at four key principles of Agile Marketing and talk about how you can use them to hack your organization to deliver more value to your customers more often by breaking down barriers and removing impediments to your progress.

Buzz and feedback

Here’s what was said about this presentation on Twitter.