Content design isn’t just writing, the same way that product design isn’t just making things pretty. This workshop focuses on values, principles, and systems—the elements of making your products clear.
If design is “concerned with how things work,” (Donald Norman), then content design is concerned with what things mean.
That’s why this workshop gives you the tools and experiences you need to make designing content for products easier, better, and more manageable in your organization. You’ll leave with the knowledge and frameworks you need to scale your content design across all of your interactive products, websites, and other experiences as your organization grows.
This workshop is best for the people who make content happen in your organization: UX writers, designers, information architects, product managers, engineers, and marketers. No prior tech, writing, design, or product knowledge is required.