How to be clear: Designing Content for Products (full-day workshop)

A presentation at IxDA Interaction 20 in in Milan, Metropolitan City of Milan, Italy by Jonathon Colman

Content design isn’t just writing, the same way that product design isn’t just making things pretty. This workshop focuses on values, principles, and systems—the elements of making your products clear.

If design is “concerned with how things work,” (Donald Norman), then content design is concerned with what things mean.

That’s why this workshop gives you the tools and experiences you need to make designing content for products easier, better, and more manageable in your organization. You’ll leave with the knowledge and frameworks you need to scale your content design across all of your interactive products, websites, and other experiences as your organization grows.

This workshop covers:

  • A complete, end-to-end process for approaching content design for products (mobile apps and interactive websites)
  • A process for discovering your organization’s core values—and use them to guide all of your content
  • A model for designing content from high-level principles to standards all the way down to individual terms
  • A way to conduct—and get the most out of—the design critique process so that you can iterate on your work and build stronger teams

Target audience

This workshop is best for the people who make content happen in your organization: UX writers, designers, information architects, product managers, engineers, and marketers. No prior tech, writing, design, or product knowledge is required.