A presentation at SMX Advanced 2013 in in Seattle, WA, USA by Jonathon Colman
© batmoo – flickr.com/photos/batmoo/3735638680 (Creative Commons license: https://creativecommons.org/licenses/by-sa/2.0/)
© Jaboney – flickr.com/photos/jaboney/390315232 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
© Billy Rowlinson – flickr.com/photos/billyrowlinson/3193773937 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© Billy Rowlinson – flickr.com/photos/billyrowlinson/3193773937 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© Billy Rowlinson – flickr.com/photos/billyrowlinson/3193773937 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© MousyBoyWithGlasses - flickr.com/photos/mousyboywithglasses/2202998943 (Creative Commons license: https://creativecommons.org/licenses/by-sa/2.0/)
© byron.manley - flickr.com/photos/byronmanley/2881548977 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
© Dmitry Baranovskiy – flickr.com/photos/dmitry-baranovskiy/2378867408 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© Basial - flickr.com/photos/basial/95865032 (Creative Commons license: https://creativecommons.org/licenses/by-nc/2.0/)
© Basial - flickr.com/photos/basial/95865032 (Creative Commons license: https://creativecommons.org/licenses/by-nc/2.0/)
© weary as water - flickr.com/photos/wearyaswater/169131100 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
© FlyingSinger - flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© FlyingSinger - flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© FlyingSinger - flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© FlyingSinger - flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© FlyingSinger - flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© Ivana Di Carlo - flickr.com/photos/ivypics/4398533301/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
© John ‘K’ - flickr.com/photos/johnkay/5297506112/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/)
© John ‘K’ - flickr.com/photos/johnkay/5297506112/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/)
© Crazy George- flickr.com/photos/crazygeorge/4638880464/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/)
© RuedisFotos - flickr.com/photos/ruedi/1120252256 (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/)
© Tinou Bao - flickr.com/photos/tinou/178796318 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© Moyan_Brenn_I’M BACK NOW - flickr.com/photos/aigle_dore/2781302139/ (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© sarah0s - flickr.com/photos/sarahseverson/6245395188 | Original concept and quote by Jason Scott, textfiles.com (@textfiles) (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/)
© Mr. Wright - flickr.com/photos/mattwright/1787856/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
© Thomas Hawk - flickr.com/photos/thomashawk/11100543796 (Creative Commons license: https://creativecommons.org/licenses/by-nc/2.0/)
© bberburb - flickr.com/photos/18576168@N07/2573879561 (Creative Commons license: https://creativecommons.org/licenses/by-sa/2.0/)
© bberburb - flickr.com/photos/18576168@N07/2573879561 (Creative Commons license: https://creativecommons.org/licenses/by-sa/2.0/)
© Christopher Michel - flickr.com/photos/cmichel67/4472802546/ (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) © Mr. Wright - flickr.com/photos/mattwright/1787856/
© DenisGiles - flickr.com/photos/denisgiles/4224495832 (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/)
© DenisGiles - flickr.com/photos/denisgiles/4224495832 (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/)
© Kate Kiefer Lee/MailChimp – slideshare.net/katekiefer/kkl-c-sforum (used with permission)
© Kate Kiefer Lee/MailChimp – slideshare.net/katekiefer/kkl-c-sforum (used with permission)
© MailChimp – voiceandtone.com (used with permission)
© MailChimp – voiceandtone.com (used with permission)
© MailChimp – voiceandtone.com (used with permission)
© Pinterest – about.pinterest.com/terms/ (used with permission)
© Pinterest – about.pinterest.com/terms/ © Pinterest – about.pinterest.com/terms/ (used with permission)
© Pinterest – about.pinterest.com/terms/ (used with permission)
© GenBug – flickr.com/photos/genbug/4309890987 (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/)
© John McCrory - johnmccrory.com/2011/10/the-handy-dandy-content-audit-template/ (used with permission)
© John McCrory - johnmccrory.com/2011/10/the-handy-dandy-content-audit-template/ (used with permission)
© John McCrory - johnmccrory.com/2011/10/the-handy-dandy-content-audit-template/ (used with permission)
© John McCrory - johnmccrory.com/2011/10/the-handy-dandy-content-audit-template/ (used with permission)
© Jonathon Colman/REI (used with permission)
© Jonathon Colman/REI (used with permission)
© Piccadilly Pink – flickr.com/photos/mrs2fat/4288151711 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
© Stuart Maxwell (@stumax)/REI (used with permission)
© Stuart Maxwell (@stumax)/REI (used with permission)
© Stuart Maxwell (@stumax)/REI (used with permission)
© Michael Zero Mayer - flickr.com/photos/michael_mayer/8701850930 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
© xmacex - flickr.com/photos/xmacex/6821993974 (Creative Commons license: https://creativecommons.org/licenses/by-sa/2.0/)
© REI – rei.com/product/849164/gopro-hero3-black-edition-wide-angle-helmet-cam (used with permission)
© REI – rei.com/product/849164/gopro-hero3-black-edition-wide-angle-helmet-cam (used with permission)
© REI – rei.com/category/4760429 (used with permission)
© REI – rei.com/category/4760429 (used with permission)
© adactio - flickr.com/photos/adactio/8475014810 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© Mike Atherton (@MikeAtherton) - slideshare.net/reduxd/modeling-structured-content-ias13-workshop (used with permission)
© Mike Atherton (@MikeAtherton) - slideshare.net/reduxd/modeling-structured-content-ias13-workshop (used with permission)
© Mike Atherton (@MikeAtherton) - slideshare.net/reduxd/modeling-structured-content-ias13-workshop (used with permission)
© Zach Brand/NPR – slideshare.net/zachbrand/npr-api-create-once-publish-everywhere (used with permission)
© JD Hancock – flickr.com/photos/jdhancock/6216677689 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© FlyingSinger - flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© FlyingSinger - flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© JD Hancock – flickr.com/photos/jdhancock/6216677689 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© JD Hancock – flickr.com/photos/jdhancock/6216677689
© James Cridland – flickr.com/photos/jamescridland/613445810 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
© BJ Graf – flickr.com/photos/bjgraf/8976192260 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
© nataliej – flickr.com/photos/nataliejohnson/2776045330/ (Creative Commons license: https://creativecommons.org/licenses/by-nc/2.0/)
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:
The following resources were mentioned during the presentation or are useful additional information.
I’ve collected over two hundred of the best content strategy resources. My goal is to make it easy for you to learn about the field of content strategy, find content strategists and blogs to follow, and, hopefully, start contributing to our community.
Here’s what was said about this presentation on social media.
