Building an Integrated Content Strategy

A presentation at Social Capital 2014 in in Alexandria, VA, USA by Jonathon Colman

What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?

In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.

By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.

You’ll learn about:

  • What content strategy is (and isn’t!)
  • Why “content” means more than just words
  • The 8 core components of content strategy
  • The 5 key impacts of a strong content strategy


The following resources were mentioned during the presentation or are useful additional information.

  • 200+ free Content Strategy resources

    I’ve collected over two hundred of the best content strategy resources. My goal is to make it easy for you to learn about the field of content strategy, find content strategists and blogs to follow, and, hopefully, start contributing to our community.

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