UX & SEO: Working Together to Heal the Rift Between Customers and the Marketers Who Love Them

A presentation at Information Architecture Summit 2011 in in Denver, CO, USA by Jonathon Colman

By re-imagining the classic “I’m a Mac… and I’m a PC” commercials, Jonathon Colman and Erin Hawk from REI help attendees learn how two individual disciplines — User Experience design (UX) and Search Engine Optimization (SEO) — can work together to help customers succeed in their goals and, in so doing, redevelop their relationship while growing their business.

Using real-world examples, lots of humor, and group collaboration with the audience, this presentation will “Make It Better” by helping these two disciplines re-focus their strengths, approaches, and goals to support not only one another, but the customer as well.

Buzz and feedback

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