Build bridges, not walls—Design for users across cultures

A presentation at Smashing Conference in in Toronto, ON, Canada by Jenny Shen

As Internet access expands to the far corners of the world, product makers have the chance to see their work used by millions of people worldwide.

To create products for international users, we must be aware of the full range of human diversity with respect to language, culture and other forms of human difference. If the product doesn’t adapt to users’ differences and the rapidly changing world, our work will not truly meet the users’ needs.

Join this talk to hear how Jenny designed for users in Europe, North- and South America, Asia, and Southeast Asia.


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