As Internet access expands to the far corners of the world, product makers have the chance to see their work used by millions of people worldwide.
To create products for international users, we must be aware of the full range of human diversity with respect to language, culture and other forms of human difference. If the product doesn’t adapt to users’ differences and the rapidly changing world, our work will not truly meet the users’ needs.
Join this talk to hear how Jenny designed for users in Europe, North- and South America, Asia, and Southeast Asia.
Amazing. @jennyshen reminding us of localization laziness and lack of investigation can lead to way more legwork in longrun. Poor translation, trifling in taboos. Another healthy case for diversity. #SmashingConf— Henri Helvetica 👨🏾🚀 at #CSScamp en 🇪🇸🇪🇺 (@HenriHelvetica) June 25, 2019
#SmashingConf @jennyshen reminds us that we live on a big planet in a big Solar System! So design for multiple markets means taking into account culture not just translation! pic.twitter.com/7XptPeEHSG— James Wilton (@JamesMarkWilton) June 25, 2019
Really great talk about designing for different cultures by @jennyshen at #SmashingConf @myplanet— Amit Jakhu (@amitjakhu) June 25, 2019
A good reminder to keep a global perspective in mind. It's easy to forget when you're always working in one market. pic.twitter.com/yqEUe4lsbo
looking over my notes from @jennyshen's awesome cultural diversity in design talk at @smashingconf. When she pointed out that in China clutter is seen as normal and useful, made me ask myself: "is our obsession with whitespace a digital representation of the suburbs?"— Damon Muma (@thedamon) July 9, 2019
She also mentioned that pictoral languages are generally much slower to type on smartphones, so a visible list of 30 categories is usually far more useful than a fancy predictive typeahead. dno if that's a privelege or a difference.— Damon Muma (@thedamon) July 9, 2019
Loved the talk by @jennyshen on the impact of culture on product design at #btconf today!— Sibylle ⚡ (@s_ibylle) November 7, 2018
We need to really start appreciating that there's no size fits all approach for shipping a product and serve a localised & refined experience to our users! pic.twitter.com/mbazDTFkM6
Launching your product in another country is more than just translating it. You need to adapt it to the users' differences to fully fulfil their needs. @jennyshen will share her experiences and will give you tips on how to do a better job yourself! #SmashingConf— SmashingConf (@smashingconf) June 25, 2019
Dang @jennyshen should write a book because there is hella information in this talk.— Sam Campbell (@MsSammieRose) June 25, 2019
Culture influences UX patterns.
AB testing in different regions for global products is important.
Don't just translate text... #SmashingConf
I love that a lot of @jennyshen experience comes from travelling and building a network in many countries.— Aashni Shah | 🇰🇪🇨🇦 (@aashnisshah) June 25, 2019
Any tips on how to get my manager to see this value and fund my next international trip!?#SmashingConf
@jennyshen delivering an incredible talk about how to design for users across cultures. It's been a stark reminder about just how in-depth consideration for diff cultures should be if you want to deliver a good experience for ALL of your users. #SmashingConf— Jacque Schrag (@jnschrag) June 25, 2019
Different payments are the standard around the world.— Sam Campbell (@MsSammieRose) June 25, 2019
You can pay for your Uber in cash in Germany.
Through WeChat in China.
Online shopping is still done with CoD in Japan.
Does your platform support the right payments?@jennyshen for #SmashingConf pic.twitter.com/d5kWAUxVs5
Even things about the kind of devices you’re designing & developing for vary wildly across locations. Don’t lose your audience because you’re not allowing them to connect to your product. @jennyshen at #SmashingConf pic.twitter.com/hf5gw2PsBI— Jacque Schrag (@jnschrag) June 25, 2019
Step 1 to world domination is to have a diverse team. You can't know it all, and having a diverse team gives you a wider range of experiences & questions to consider when creating a product. #SmashingConf— Jacque Schrag (@jnschrag) June 25, 2019
When designing sites/apps, you should be aware of cultural differences - it could determine the success or failure of your projects.— Harith (@permanentsigh) June 25, 2019
Inclusive design = successful design.
Thanks to @jennyshen for the super interesting presentation!#SmashingConf pic.twitter.com/854Zcytvgh
Fascinating by @jennyshen on designing for cultural diversity at @dibiconf. Chinese is harder to write, so optimize for discovery. Lots more lessons. @jennyshen any book tips on this area? pic.twitter.com/hBV2AY3eMx— Steven Livingstone-Pérez (@stevenlivz) November 12, 2018
Designing for global cultures needs to consider unique cultural characteristics! Great to be reminded that one design or product is not for all users! Diverse creative team's are often the forward thinkers/leaders here. Cheers, @jennyshen #ethnographic #research #UX #DIBI2018— Clare Brown (@inkklub) November 12, 2018
World domination 101 with @jennyshen:— Rafaela Ferro (@anarafaelaferro) November 12, 2018
Users expect more than simply translated websites. They expect adapted experiences.
We need to consider local patterns. Build bridges, not walls.
(Very well sustained with practical examples. 🙌👏) #DIBI2018 pic.twitter.com/eoCwYmMVJC
Amazing talk! Thank you. I hope I can come to your workshop next year 😁 #dibi2018— David McEwan (@davidmcewan) November 12, 2018
Love my mr_bingstagram advent calendar 😊😊😊 such a good end to #dibi2018, other highlights have got to be @orangebus and @jennyshen, #conference #edinburgh #design #ux #uxdesign… https://t.co/Fw7vM454p7— Emily Fraser (@emily_jane85) November 12, 2018
Jenny's talk was definitely very interesting!— WaveHack 🏴☠️ (@WaveHack) August 30, 2018
@jennyshen Enjoyed your talk this morning! Some valuable input for projects in Africa. Thanks for sharing! Keep up the good work!— 👑 Robert Verboon (@Robert_Verboon) August 30, 2018
First day of #LaraconEU is over, with some particularly interesting talks by @jennyshen on cultural aspects in software development and @franzliedke on a prankster's approach to the IoC container. Thanks everyone! 👍👏— Lupinity Labs (@LupinityLabs) August 30, 2018
Very welcome! 😀 Despite the quite overwhelming realization that the successful i18n of a product is even much more complicated than I already thought it was, it was an unexpected and very important topic to cover.— Lupinity Labs (@LupinityLabs) August 30, 2018
Shout out to @jennyshen on reminding us that making our products international is more than just translating a language, but also about tailoring the experience to a markets unique culture. #confront18 pic.twitter.com/25M6X879zb— fem (@femkesvs) October 5, 2018
@jennyshen that was a very great talk ;)) thanks for the good advice for localization👍— Patrick Flügge (@schruptor) August 30, 2018
Thanks @jennyshen for this amazing talk on building services adapted to your audience and their culture! Building bridges, not walls :D and what a perfect name for a talk in Amsterdam 🎉 #cssday #cssday2018— hiwelo. 🏳️🌈 @ CSS Day (@iamhiwelo) June 14, 2018
Looking for a summary of #CSSDay (or UXDay really) in 4.000.007 words or less? Okay: loved every second, especially @NadiehBremer, @craftui and @jennyshen, finally got to meet @hj_chen, talked shop with @NovoTypo and @clagnut. Had bitterballs & fun. A+++++++++++++++++++++++++++++— Roel Nieskens (@pixelambacht) June 14, 2018
‘In Chinese sites, because typing Chinese takes relatively long, it makes sense to optimise for browsing rather than searching’ – @jennyshen on designing for users everywhere #CSSDay pic.twitter.com/8JL1gdysAI— Hidde (@hdv) June 14, 2018
Local culture research is the key when designing for cross-border cultures. Adapting your brand and design strategy to culture makes users feel embranced and connected to the product. @jennyshen at @cssdayconf #CSSDay pic.twitter.com/yOhhvIxlLs— Rayana Verissimo 👩🏻💻 (@imrayana) June 14, 2018
Cultural differences matter a lot, do your research @jennyshen #cssday #UX like https://t.co/Dqash4aiMM and internet research on collequial language and slang, charactetistics, holiday and region; do informal interviews; localisation research pic.twitter.com/GWRwb6TC8Y— Anouschka Scholten (@anous) June 14, 2018
Step-by-step on how to do localization research. @jennyshen highlights the importance of checking for information in the local language and not only in English 🇵🇹🇳🇱🇯🇵🇮🇪🇦🇷 #CSSDay pic.twitter.com/GqoiW64f3u— Rayana Verissimo 👩🏻💻 (@imrayana) June 14, 2018
"Chinese prefer to browse instead of search." -@jennyshen— diekus.glb @ #CSSDay 🇳🇱 (@diekus) June 14, 2018
Having a diverse team is definitely an asset when you want to design for different cultures. And travel for culture research (living like a local is the best to understand a culture). #cssday @jennyshen— hiwelo. 🏳️🌈 @ CSS Day (@iamhiwelo) June 14, 2018
Other example was to adjust the text "make sure your name and lastname are correct" to "make sure your name and lastname are correct because it costs € 50 to change" to force Dutch users to correctly enter their info.— Bramus! (@bramus) June 14, 2018
(Also: LOLZ 😂)