UX Consultant specialising in designing for global audiences. Conference speaker and workshop instructor. Website: jennyshen.com, reach me at firstname.lastname@example.org
Just because people can do something does not guarantee that they will. Firstly, they must be motivated. Secondly, they must be persuaded to make decisions. Understanding the emotions that support the desired behavior is the key to conversion.
With experience in reward programs, B2C and e-commerce services, Jenny will show you how to apply psychology and persuasive design patterns, and why they work.
You will learn the underlying psychological principles that drive humans toward action, and how to win customers and keep them without Please-Don’t-Go pop-ups.
|Out of Office: The future of work is anywhere||code.talks||October 2018|
|Out of Office: Improving user experiences through remote collaboration||ACE!||May 2018|
|Persuasive Design Patterns—Design experiences that enhance and align with motivations||Code.talks Commerce||April 2018|
|Design Thinking—the secret sauce to growing our niche group to the largest women in tech community in The Netherlands||Codemotion Berlin||October 2017|
|Freedom is the new wealth—Join the future workforce of freelancing||HackConf Bulgaria||September 2017|