My name’s Andy Clarke and I’m an experienced creative director, product and website designer. I help companies around the world by designing winning products and websites. For 20 years, brands, charities, governments and organisations such as Greenpeace, ISO, SunLife, and WWF have used my designs to improve their products, positioning and how they do business online.
Modern web technologies like CSS Grid, Flexbox and Shapes have made it possible for us to implement print’s often distinctive designs, and the web’s now full of tutorials on how to use them. But the most important question is not “how” we can use art direction techniques to improve our designs for the web, but “when” and “why?”
Based on Andy Clarke’s twenty years’ experience of working with clients, this talk will explore the work of some of the most influential art directors, luminaries like Alexey Brodovitch, Bea Feitler, and Neville Brody.
Andy will also introduce you to using CSS Grid while making creative layouts. You’ll learn about how compound grids, modular grids, and skinny columns will change the way you think about layout on the web.