A presentation at Contao Conference in in Duisburg, Germany by Andy Clarke
Kunstrichtung für das Web
Art direction for the web
artdirectionfortheweb.com
Bill Bernbach The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.
Art Directing for the Web
Andy Clarke Uses design techniques to intentionally evoke an emotional response from someone when they read an article, use a product, or visit a website.
Art Directing for the Web
Art Directing for the Web
Dan Mall Art direction brings clarity and definition to our work; it helps our work convey a specific message to a particular group of people. Art direction combines art and design to evoke a cultural and emotional reaction. […] Without art direction, we’re left with dry, sterile experiences that are easily forgotten.
Dan Mall Art direction brings clarity and definition to our work; it helps our work convey a specific message to a particular group of people. Art direction combines art and design to evoke a cultural and emotional reaction. […] Without art direction, we’re left with dry, sterile experiences that are easily forgotten.
Sir John Hegarty Data is great at giving you information, giving you knowledge; but it doesn’t give you understanding and that is its great failing. What we need is greater creativity.
Balance
Scale
Andy Clarke Art direction should be as much part of product and website design as accessibility and performance.
artdirectionfortheweb.com
Video course available now 50% off with code “aceofspades” artdirectionfortheweb.com
Danke
Modern web technologies like CSS Grid, Flexbox and Shapes have made it possible for us to implement print’s often distinctive designs, and the web’s now full of tutorials on how to use them. But the most important question is not “how” we can use art direction techniques to improve our designs for the web, but “when” and “why?”
Based on Andy Clarke’s twenty years’ experience of working with clients, this talk will explore the work of some of the most influential art directors, luminaries like Alexey Brodovitch, Bea Feitler, and Neville Brody.
Andy will also introduce you to using CSS Grid while making creative layouts. You’ll learn about how compound grids, modular grids, and skinny columns will change the way you think about layout on the web.
for free. You
can too.