Art Direction for the Web

A presentation at Contao Conference in October 2019 in Duisburg, Germany by Andy Clarke

Slide 1

Slide 1

Kunstrichtung für das Web

Slide 2

Slide 2

Art direction for the web

Slide 3

Slide 3

artdirectionfortheweb.com

Slide 4

Slide 4

Bill Bernbach The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.

Slide 5

Slide 5

Art Directing for the Web

Slide 6

Slide 6

Slide 7

Slide 7

Slide 8

Slide 8

Slide 9

Slide 9

Slide 10

Slide 10

Andy Clarke Uses design techniques to intentionally evoke an emotional response from someone when they read an article, use a product, or visit a website.

Slide 11

Slide 11

Slide 12

Slide 12

Art Directing for the Web

Slide 13

Slide 13

Art Directing for the Web

Slide 14

Slide 14

Slide 15

Slide 15

Slide 16

Slide 16

Slide 17

Slide 17

Slide 18

Slide 18

Dan Mall Art direction brings clarity and definition to our work; it helps our work convey a specific message to a particular group of people. Art direction combines art and design to evoke a cultural and emotional reaction. […] Without art direction, we’re left with dry, sterile experiences that are easily forgotten.

Slide 19

Slide 19

Dan Mall Art direction brings clarity and definition to our work; it helps our work convey a specific message to a particular group of people. Art direction combines art and design to evoke a cultural and emotional reaction. […] Without art direction, we’re left with dry, sterile experiences that are easily forgotten.

Slide 20

Slide 20

Sir John Hegarty Data is great at giving you information, giving you knowledge; but it doesn’t give you understanding and that is its great failing. What we need is greater creativity.

Slide 21

Slide 21

Slide 22

Slide 22

Slide 23

Slide 23

Slide 24

Slide 24

Slide 25

Slide 25

Balance

Slide 26

Slide 26

Slide 27

Slide 27

Slide 28

Slide 28

Slide 29

Slide 29

Slide 30

Slide 30

Slide 31

Slide 31

Slide 32

Slide 32

Slide 33

Slide 33

Slide 34

Slide 34

Slide 35

Slide 35

Slide 36

Slide 36

Slide 37

Slide 37

Slide 38

Slide 38

Slide 39

Slide 39

Slide 40

Slide 40

Slide 41

Slide 41

Slide 42

Slide 42

Slide 43

Slide 43

Slide 44

Slide 44

Slide 45

Slide 45

Slide 46

Slide 46

Slide 47

Slide 47

Slide 48

Slide 48

Slide 49

Slide 49

Slide 50

Slide 50

Slide 51

Slide 51

Slide 52

Slide 52

Slide 53

Slide 53

Slide 54

Slide 54

Slide 55

Slide 55

Slide 56

Slide 56

Slide 57

Slide 57

Slide 58

Slide 58

Slide 59

Slide 59

Slide 60

Slide 60

Slide 61

Slide 61

Slide 62

Slide 62

Slide 63

Slide 63

Slide 64

Slide 64

Slide 65

Slide 65

Scale

Slide 66

Slide 66

Slide 67

Slide 67

Slide 68

Slide 68

Slide 69

Slide 69

Slide 70

Slide 70

Slide 71

Slide 71

Slide 72

Slide 72

Slide 73

Slide 73

Slide 74

Slide 74

Slide 75

Slide 75

Slide 76

Slide 76

Slide 77

Slide 77

Slide 78

Slide 78

Slide 79

Slide 79

Slide 80

Slide 80

Slide 81

Slide 81

Slide 82

Slide 82

Slide 83

Slide 83

Slide 84

Slide 84

Slide 85

Slide 85

Slide 86

Slide 86

Slide 87

Slide 87

Slide 88

Slide 88

Slide 89

Slide 89

Slide 90

Slide 90

Slide 91

Slide 91

Slide 92

Slide 92

Slide 93

Slide 93

Slide 94

Slide 94

Slide 95

Slide 95

Slide 96

Slide 96

Slide 97

Slide 97

Slide 98

Slide 98

Slide 99

Slide 99

Slide 100

Slide 100

Slide 101

Slide 101

Slide 102

Slide 102

Slide 103

Slide 103

Slide 104

Slide 104

Slide 105

Slide 105

Slide 106

Slide 106

Slide 107

Slide 107

Slide 108

Slide 108

Slide 109

Slide 109

Slide 110

Slide 110

Slide 111

Slide 111

Slide 112

Slide 112

Slide 113

Slide 113

Slide 114

Slide 114

Slide 115

Slide 115

Slide 116

Slide 116

Slide 117

Slide 117

Slide 118

Slide 118

Andy Clarke Art direction should be as much part of product and website design as accessibility and performance.

Slide 119

Slide 119

artdirectionfortheweb.com

Slide 120

Slide 120

Video course available now 50% off with code “aceofspades” artdirectionfortheweb.com

Slide 121

Slide 121

Danke