Making the Most of Your Campaign Website

A presentation at Young Elected Officials Convening in in Miami, FL, USA by Mel Choyce

Making the Most of Your Campaign Website

Making the Most of Your Campaign Website

About Me

About Me

Why am I here?

Why am I here?

2016

2016

Ragtag

Ragtag

Tech for Campaigns

Tech for Campaigns

Get Her Elected

Get Her Elected

2019

2019

Agenda

Agenda

How to make the most of your website

How to make the most of your website

Keeping your website safe & secure

Keeping your website safe & secure

Best practices

Best practices

Social media

Social media

You’ve won your campaign. Congrats!

You’ve won your campaign. Congrats!

Thank voters

Thank voters

Audit access

Audit access

Delete Users

Delete Users

Changing your Password

Changing your Password

Renew your domain

Renew your domain

Buy another domain

Buy another domain

Consult your lawyer

Consult your lawyer

Think about the long-term

Think about the long-term

“Archive” mode

“Archive” mode

Keep updating

Keep updating

Archive your site

Archive your site

Website as a business card

Website as a business card

Create new “home” page

Create new “home” page

Set as front page

Set as front page

Remove menu

Remove menu

Draft existing pages

Draft existing pages

Keep updating your site

Keep updating your site

Political resume

Political resume

List successes

List successes

Maintain a blog

Maintain a blog

Newsletter

Newsletter

Press

Press

Donations

Donations

Security

Security

What happens when you get hacked

What happens when you get hacked

Defacement

Defacement

Leaks

Leaks

More compromised accounts

More compromised accounts

It’s a pain.

It’s a pain.

What can you do?

What can you do?

Be aware

Be aware

Phishing

Phishing

Strong passwords

Strong passwords

mel4ma1 = bad password

mel4ma1 = bad password

Use a password manager

Use a password manager

Two-factor authentication

Two-factor authentication

Limit access

Limit access

Keep your site up-to-date

Keep your site up-to-date

Enable auto-updates

Enable auto-updates

Security Plugins

Security Plugins

Good hosting

Good hosting

Backups

Backups

Hosts

Hosts

Website best practices

Website best practices

Accessibility

Accessibility

1 in 4 adults in the US has a disability

1 in 4 adults in the US has a disability

Keyboard navigable

Keyboard navigable

Screen reader navigable

Screen reader navigable

Color contrast & sufficient text size

Color contrast & sufficient text size

Think about accessibility the next time you redesign

Think about accessibility the next time you redesign

Content

Content

What story are you telling?

What story are you telling?

Know your audience

Know your audience

Text formatting

Text formatting

Break up paragraphs

Break up paragraphs

Use correct headings

Use correct headings

Use bullet points

Use bullet points

Cut your content in half… and then half again

Cut your content in half… and then half again

Hire a copyeditor

Hire a copyeditor

Social media

Social media

Why have a website when social media exists?

Why have a website when social media exists?

Website = Hub

Website = Hub

Moderated Engagement

Moderated Engagement

Pull in, not push out

Pull in, not push out

Try to keep content varied

Try to keep content varied

Summary

Summary

Thanks!

Thanks!

You’ve won your election — congratulations! But what to do with your website now? In this session, I’ll teach you how to update, maintain, and use your WordPress website to promote your priorities and accomplishments effectively throughout the whole year. We’ll touch on topics like security, keeping your site up-to-date, content management, blogging, social media, and other website topics to help you make the most of your digital presence between now and your re-election.

Resources

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