A presentation at Confab Central in in Minneapolis, MN, USA by Mike Atherton
An overview of service design and how it can be infused with content strategy to inform, engage, and entertain customers. Building long-term customer relationships though useful and usable content.
The following resources were mentioned during the presentation or are useful additional information.
From UX to storytelling, accessibility to structure, Confab brings together curious folks who are committed to making content more useful and usable.