A presentation at The School of Design by Mr Murphy
The Interview Chris Murphy The School Of Design · 2020
Twitter @fehler #theschoolofdesign Mr Murphy · @fehler
“ Interviews with thought leaders in your niche serve a number of purposes: they’re enjoyable; they teach you new lessons; and they reach an audience beyond your existing one.” —Mr Murphy Mr Murphy · @fehler
The Standardistas’ Interviews Mr Murphy · @fehler
For five years, we interviewed some of the world’s best designers working on the web in a series titled ‘A Dozen Questions…’.
www.j.mp/mrvandamme Mr Murphy · @fehler
Make a list of ‘thought leaders’. Mr Murphy · @fehler
Dictionary ! Search for a word… ” thought leader /θc:t/. /ˈli:de/ noun informed opinion leaders in their respective field of expertise trusted sources who move and inspire people Similar: influencer maven
Dictionary ! Search for a word… ” thought leader /ˈli:de/ informed/θc:t/. opinion leaders in their respective field of expertise noun trusted sources who move and inspire people Similar: influencer maven
Orbits Mr Murphy · @fehler
Tina Roth Eisenberg Elliot Jay Stocks The Standardistas Jessica Hische Josh Brewer For The Standardistas, the sun was designers working on the web and we interviewed thought leaders orbiting that.
Interviews with prominent industry figures – thought leaders – brings their audience into your brand’s orbit.
Elliot Jay Stocks Josh Brewer 44,000 Followers 32,000 Followers The Standardistas 6,000 Followers
Elliot Jay Stocks Josh Brewer 44,000 Followers 32,000 Followers The Standardistas 6,000 Followers
Elliot Jay Stocks Josh Brewer 44,000 Followers 32,000 Followers The Standardistas 6,000 Followers
÷10
Tina Roth Eisenberg Jessica Hische 486,000 Followers 113,000 Followers
Tina Roth Eisenberg Jessica Hische 486,000 Followers 113,000 Followers
Tina Roth Eisenberg Jessica Hische 486,000 Followers 113,000 Followers
Everyone 675,000 Followers The Standardistas 6,000 Followers
“ We set our sights high. By interviewing internationally respected designers like Josh Brewer, Jessica Hische and Tina Roth Eisenberg (swissmiss), we were able to amplify The Standardistas’ brand, positioning it on a global stage.” —Mr Murphy Mr Murphy · @fehler
Structuring Your Interviews Mr Murphy · @fehler
A Dozen Questions for… Mr Brewer, Ms Roth Eisenberg, Ms Hische, Mr Stocks, Mr Walton and others.
Each interview was standardised. • Standardisation: • saves time; • ensures consistency; and • looks professional. Mr Murphy · @fehler
Structure • Introduction • Opening Questions: × 3 • Questions Tailored to Individual: × 6 • Closing Questions: × 3 Mr Murphy · @fehler
Opening questions… • Where did you learn your craft? • Who inspires you? • What are your influences? Mr Murphy · @fehler
Closing questions… • What’s your favourite typeface? • What’s your favourite plain text editor? • What’s your favourite tea? Mr Murphy · @fehler
Mr Murphy · @fehler
Consistency: A+ Content: B+ Mr Murphy · @fehler
“ Whilst it’s important to keep standards high, consistent scheduling and posting trumps everything. Build a content calendar and post, post, post.” —Mr Murphy Mr Murphy · @fehler
Curation • Work your way up the celebrity scale. • Start in the middle. • 2 × Middles = 1 × High Mr Murphy · @fehler
Questions? @fehler #theschoolofdesign Mr Murphy · @fehler
www.theschoolofdesign.com Mr Murphy · @fehler
Interviews with thought leaders in your niche serve a number of purposes: they’re enjoyable; they teach you new lessons; and they reach an audience beyond your existing one.
They’re a great way to not only build an audience, but to learn something new in the process.
for free. You
can too.