Building for the personalisation spectrum

A presentation at WaysConf in in Kraków, Poland by Phil Hawksworth

Simple sites can enjoy simple architectures and hosting strategies. But what happens when we need to offer more complex, dynamic experiences to our users? Or when we need to offer localisation or personalisation? Things can get difficult when we need to build and serve these sites with confidence.

Modern rendering models and workflows make this far more approachable than before. And technologies like Edge Functions allow us to enrich our sites with more advanced features for our users.

In this talk we’ll learn about popular approaches to rendering our sites, and see how we can choose between them. And we’ll explore a practical example using Edge Functions to deliver personalised experiences to our users without compromising on performance or robustness.