One of the things I struggled with as an SRE was being able really grok what non-engineers/non-devs like my manager, whomever they reported to, and various chains in my employer’s business, cared most about when it came time to tool selections. A specific example that I will anonymize and discuss is a business case for changing from Monitoring Tool A to B (Some Anonymous Monitoring System and Some Other Monitoring System) - the final decision isn’t based on B necessarily being a superior tool for a team’s specific technical needs, but rather on other management criteria like license consolidation. Depending on the size of the employer, startup to enterprise, there are increasing numbers of non-engineering folks who have decision making power over the team’s tools. Thus, as devs, ops, etc. we cannot keep our focus on just the technical aspects of different tools and frameworks or we’ll miss the opportunity to appropriately make our case to these other stakeholders. In this talk, I’ll be discussing what these other groups need to know to help them make a decision in your best interest.
*** Important *** To view the ADDO Spring Break recording of this talk, you will need to expand the Cultural Transformation track.
The modes of persuasion, often referred to as ethical strategies or rhetorical appeals, are devices in rhetoric that classify the speaker’s appeal to the audience. They are: ethos, pathos, and logos, and the less-used kairos.
What made those descriptions different from all of the rest?
In a nutshell, they expertly employed four powerful rhetorical strategies known as the modes of persuasion.
We are confronted by persuasion in a wide variety of forms every single day. According to a study by a media trend-tracking group, the average person is exposed to more than 5,000 advertisements per day. Food makers want us to buy their newest products while movie studios want us to go see the latest blockbusters. Because persuasion is such a pervasive component of our lives, it is often all-too-easy to overlook how we are influenced by outside sources.
Templates for different audiences, more lengthy guide than the title suggests.
Detailed ideas for how to make an IT Business Case