A presentation at Meta Refresh 2013 in in Bengaluru, Karnataka, India by Prateek Rungta
DESIGN
by PHILOSOPHY @rungta
DESIGN
solid.
Our laws should be designed to protect " ee speech.
This is a very we
designed convention centre.
Circuit Design Computer-Aided Design Urban Design Structural Design Software Design Interface Design Web Design …
WHAT is DESIGN
You’re going to have your entire life to learn abou t
go and if you don’t develop your mind, you’re lost.
I think that’s the mos t
powerful tool you can have. It sounds trite, but it’s tru e
because that’s what sets you apart.
– Jason Santa Maria You can always get better at Photoshop, but you hav e
to sharpen your mind first.
DECISIONS towards a certain GOAL
FRANK CHIMERO
C C = A
ABSOLUTES
PEOPLE
ARISTOTLE
Using good deliberation, understanding, resulting i n
deliberate desire to b e
carried out with cleverness.
how, ski
, cra ( , art. Involved i n
production, manufacturing & making.
DECISIONS towards a certain GOAL
UNCERTAIN by definition
UNPREDICTABLE
DECISIONS
$designer == rand()
FOUNDATIONS
PRINCIPLES
INTERACTIONS
SIMPLIFY
PAYMENTS OVER THE COUNTER
CASH
CARD
SPEECH
REDUCE
PREVENT REPETITION
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Mobile © 2006–2012 Cleartrip Private Limited 24/2/2013
Simplify Reduce Prevent Repetition
ROBUSTNESS
– Jon Postel Be conservative in wha t
you send, liberal in wha t
you accept.
CREDIT CARD 2345911243130091 2345-9112-4313-0091 2345 9112 4313 0091
NUMBER 13000 13,000
DATE 22/02/2013 yesterday Saturday next thur
KNOWN UNKNOWNS
USER AGENT
VIEWPORT
BANDWIDTH
BROWSER CAPABILITY
PROCESSING POWER
CONTEXT
LOCALE
LANGUAGE
HUMAN ABILITIES
User Agent Viewport Bandwidth Context Locale Language Browser Capability Processing Power Human Abilities
COPY
– Apple Human Interface Group A word is worth a 1 000 pictures.
CATER EXTREMES FOR THE
You shouldn’t have to explain your interface Hide implementation details Simple trumps complex Direction over choice …
Clarity is job #1 Conserve attention at all costs One primary action per screen Provide a natural next step Progressive disclosure Help people inline
DIETER RAMS
– Doug “@stop” Bowman A
design is a series of compromises; but good design finds the right ones.
YOU OWN MODELS
QUESTION THE WHY
EVOLVE
fi n
for free. You
can too.